【作者】 李莉；

【导师】 何小忠；

【作者基本信息】 江西师范大学 ， 教育学原理（专业学位）， 2019， 硕士

【摘要】 随着数字技术、网络技术和信息技术迅速发展,新媒体不断渗入到社会的方方面面,改变了人们的生活方式,也正在改变着学校的教学方式。广告学专业作为接受新信息、新媒介的先锋专业,其专业教学方式面临更多挑战。其中,视觉传达类课程作为而广告学专业的基础设计类课程,其实践教学问题在新媒体时代更是首当其冲。该类课程从最初的平面设计、装潢设计,再到综合类的视觉传达设计,数字媒介的交互设计、动态设计、信息设计等,其发展变化一直紧跟时代变革。新媒体时代又赋予了视觉传达类课程全面革新实践教学的新要求。本研究以W学院的广告学专业中视觉传达类课程的实践教学环节为研究对象,通过调查研究发现,当前W学院广告学专业中视觉传达类课程的实践教学所主要存在以下问题:第一,视觉传达类课程设置陈旧,所占比例低;第二,实践教学模式简单,课时过短;第三,学生美术功底差,实践能力薄弱;第四,师资队伍严重缺乏,实践教学可开展程度低;第五,实践教学的实验室配备有待提升;第六,实践基地难以满足实践教学需求等。针对W学院广告学专业中视觉传达类课程实践教学的现状,根据所存在的问题及其原因,提出了改革与创新视觉传达类课程实践教学的对策与建议,主要有:第一,优化课程结构,提高视觉传达类课程比例和实践性教学要求;第二,结合新媒体背景实行工作室制度和项目教学法,创新视觉传达类课程实践教学模式;第三,着力培养视觉传达类课程学生良好的设计感和审美能力等实践性基础素养;第四,为专业教师提供可持续性的培养与进修机会;第五,校企协作共建企业实践基地,拓宽实践教学平台;第六,优化实践教学硬件设施功能,建设专业共通性、多元化实验室。更多还原

【Abstract】 With the rapid development of digital technology,network technology and information technology,new media has been infiltrating into all aspects of the society,changing people’s way of life and changing the way of teaching in schools.As a pioneer major in accepting new information and new media,advertising major faces more challenges in its teaching methods.Among them,visual communication courses,as the basic design courses of advertising major,bear the brunt of practical teaching problems in the new media era.From the initial graphic design,decoration design,to comprehensive visual communication design,interactive design of digital media,dynamic design,information design,etc.,the development and change of such courses have been closely following the changes of The Times.In the new media era,visual communication courses are required to comprehensively reform practical teaching.This paper takes the practical teaching links of visual communication courses in the advertising major of W college as the research object.Through investigation,it is found that the practical teaching of visual communication courses in the advertising major of W college mainly has the following problems.Second,the practical teaching mode is simple,class hours are too short;Third,the student art foundation is poor,the practice ability is weak;Fourthly,there is a serious shortage of teaching staff and the practical teaching can be carried out to a low degree.Fifth,the laboratory equipment of practical teaching needs to be improved.Sixth,the practice base is difficult to meet the practical teaching needs.In view of the current situation of practical teaching of visual communication courses in advertising major of W college,according to the existing problems and their causes,countermeasures and Suggestions for reform and innovation of practical teaching of visual communication courses are put forward.Second,the studio system and project teaching method should be implemented in combination with the new media environment to innovate the practical teaching mode of visual communication courses.Third,focus on the cultivation of visual communication courses students good sense of design and aesthetic ability and other practical basic qualities;Fourth,to provide professional teachers with sustainable training and learning opportunities;Fifth,school-enterprise cooperation to build enterprise practice base,broaden the practice teaching platform;Sixth,optimize the function of practical teaching hardware facilities,and build a professional common and diversified laboratory.更多还原