【作者】 陈诚；

【导师】 杜运周；

【作者基本信息】 东南大学 ， 工商管理（专业学位）， 2019， 硕士

【摘要】 截止至2018年12月31日,全国影院共新增银幕块数9303块,总量达到60079块,同比增加18.32%,稳居世界第一;2018年全国电影总票房突破600亿元,达到了609.76亿元;同比增幅为9.06%;2018年全国观影人次为17.16亿人次,同比增长5.93%,国内银幕数量增幅明显高于国内票房与观影人次增幅,导致单银幕票房产出下滑,参考2018全年票房,平均单银幕年实现票房约为101.49万元,处于2012年以来最低位置。迫于行业租金和新建影院成本不断上升的压力,新增影院数量不断增多,影院经营整体盈利能力受到大幅度影响。正是在这种背景下,影院服务整体智能化产业顺应时代发展,目前我国影院的最大成本支出在于人力成本和房租成本,房租成本在影院建设完毕后,很难再与开发商进行协商调整,所以如何合理降低影院人力成本,才是我国影院未来发展的核心问题。而影院行业又是一个劳动密集型服务行业,所需服务人员较多。所以在全国人工智能纷纷兴起的时候,如何通过借助智能设备的使用,将智能化带入到影院服务行业,通过影院服务智能化运营模式,不断降低影院的人力成本的同时,提升影院服务的整体运营效率,成为了现在整个影院行业的一个课题.因此,深入探讨影院服务智能化发展在未来一段时间内的发展战略目标,具有十分重要的现实意义和战略意义。并且根据我国每年票房的节节增长,预计在2025年突破千亿票房大关的同时,影院服务智能化的可持续发展性在研究方面也是需要考虑的问题。本文对我国影院管理、人工智能、服务智能化产业和战略发展研究政策进行文献回顾,发现我国影院方面的发展迅猛,继而对我国影院发展的相关政策进行了一定的梳理,对其政策效果进行了评估,发现这些政策对我国影院服务智能化产业发展起到了一定的促进作用,进而分析了目前智能化的发展历程、发展的现状,在遵循一定市场原则的基础之上,构建了影院服务智能化发展的战略,并尝试运用相关分析工具,对针对影院服务智能化的战略定位进行了分析,制定以差异化战略、管理战略和支撑战略的三个战略规划,最后,根据影院服务智能化现状和问题,制定了影院服务智能化发展战略实施保障措施。更多还原

【Abstract】 As of December 31 in 2018,9303 new screens have been added to cinemas nationwide,with a total of 6,079 screens and an increase of 18.32% year on year,ranking the first in the world.The total box office of Chinese films in 2018 exceeded 60 billion yuan,reaching 60.976 billion yuan.The year-on-year growth rate was 9.06%.In 2018,the number of moviegoers nationwide was 1.716 billion,with an increase of 5.93% year on year.The increase in the number of domestic screens was significantly higher than that of domestic box office and moviegoers,resulting in a decline in the output of single-screen box office.Under the pressure of rising rents and costs of new cinemas,the number of new cinemas is increasing,and the overall profitability of cinema operation is greatly affected.In this background,the cinema service overall intelligent industry keeps up with the development of the times,at present our country cinema’s biggest cost is labor and the rent cost.Since the cost of rent in the cinema construction has been completed,it’s hard to negotiate with the developers,so how to reasonably reduce theater labor costs is the core issue for the future development of Chinese cinema.The cinema industry is a labor-intensive service industry,and more service personnel is demanded.So with the artificial intelligence arising across the country,how to bring intelligent devices into the cinema service industry through intelligent cinema service operation mode has become the whole theater industry of a project,in order to continuously reducing the labor cost of cinema at the same time and enhancing the overall operating efficiency of the cinema services.Therefore,exploring the development strategy target of cinema service intelligent over a period of time in the future has very important practical significance and strategic significance.In addition,according to the continuous growth of China’s annual box office,it is estimated that the box office will exceed 100 billion yuan in 2025.At the same time,the sustainable development of intelligent cinema service is also a problem to be considered in the research.In this paper,related researches about the Chinese theater management,artificial intelligence,intelligent service industry and strategic development research policy has been reviewed and we found that the development of Chinese cinema is quick.Then we combed the relevant policies in the development of cinema in China,and evaluated the policy effect,we found that the policy of our country cinema intelligent service industry development has played a certain role in promoting.Next we analyze the current status of development of the intelligent industry,and on the basis of following the principle of a certain market,we build the theaters intelligent service development strategy,trying to use the relevant analytical tools to analyze the strategic positioning of intelligent cinema service,and to formulates three strategic plans of differentiation strategy,management strategy and supporting strategy.Finally,according to the current situation and problems of intelligent cinema service,we formulate the safeguard measures for the implementation of intelligent development strategy of cinema service.更多还原