【作者】 王宇；

【导师】 章帆；

【作者基本信息】 北京工业大学 ， 项目管理（专业学位）， 2018， 硕士

【摘要】 进入21世纪,我国已全面进入移动互联网多屏时代,对影视制作行业而言,在互联网和移动互联网冲击下,机遇与挑战并存。我国影视剧行业是世界上规模最大的。首先,中国拥有全球最大的收视群体,一部影视剧的受众高达几亿。其次,我国影视剧的播放量世界第一,我国绝大多数影视剧都在黄金时段播出。最后,我国影视剧生产量位居全球第一,2017年我国影视剧生产量310部,共1.3万集,国内现有获得影视剧生产甲级许可证机构近135家,获得乙级许可证机构近3200家,影视剧制片业规模稳居世界第一。在影视剧生产量旺盛的情况下,观众依然表示”剧荒“,主要是精品剧较少,大量影视剧没有达到受众群体的满意度。随着民众生活质量的提高,观众对于影视剧的要求也越来越高,各大卫视平台为了维持收视率的稳定,都在要求出品方生产精品优质的影视剧,国家新闻出版广电总局于2015年起实施了“一剧两星”政策,也使得各大卫视平台对于精品优质剧的争抢更加激烈。在如此激烈的竞争形势下要站稳脚跟,需要更加科学系统的风险管理。目前我国影视剧风险研究体系还很薄弱,不够成熟。本文站在一个完整的影视剧产业价值链的角度,总和运用项目风险识别、风险分析、风险评估和风险应对措施的理论和方法,结合Y影视剧项目的特点,进行系统性风险管理研究。本文通过对Y影视剧项目过程中存在的各种风险因素进行分析,并对项目风险管理提出有效的风险管理建议,及时采取应对措施应对出现的风险,弱化项目中对消极事件的发生概率和影响结果,确保实现项目目标达成。通过识别风险,梳理出项目风险各类因素。之后进行项目风险的定性分析,利用项目管理知识体系,对风险的出现的概率和影响范围进行分析,对项目风险出现的概率进行排序,为后续项目风险控制提供风险因素基础。然后对分析出的项目风险进行解决方案的梳理,为了完成项目目标,使项目干系人满意,来制定相对应的项目风险解决方案及措施。在项目风险管理过程中,持续实施项目风险应对、项目风险跟踪,并在项目开展过程中持续识别新的风险。本文的研究,旨在通过对Y影视剧项目全面透彻的风险管理,提高项目操控能力,确保实现项目目标达成,并将项目管理风险管理体系引入影视剧领域,树立风险意识,使影视公司在影视剧产业价值链过程中,尽量避免和减轻类似的风险。更多还原

【Abstract】 In the 21 st century,China has fully entered the era of mobile Internet multi-screen.For the film and television production industry,under the impact of the Internet and mobile Internet,opportunities and challenges coexist.China’s film and television drama industry is the largest in the world.First of all,China has the largest audience in the world,and the audience of a film and television drama is hundreds of millions.Secondly,the number of Chinese TV dramas is the highest in the world,and most of China’s film and television dramas are broadcast in prime time.Finally,China’s film and television drama production ranks first in the world.In 2017,China’s film and television drama production volume was 310,a total of 13,000 episodes.Currently,there are nearly 135 Class A licensees for film and television production in China,and they have obtained a Class B license.Nearly 3,200,the film and television production industry is the largest in the world.In the case of a strong production of film and television dramas,the audience still expressed "dramatics",mainly because there were fewer boutique dramas,and a large number of film and television dramas did not reach the satisfaction of the audience.With the improvement of people’s quality of life,the audience’s requirements for film and television dramas are getting higher and higher.In order to maintain the stability of ratings,David’s platform is asking producers to produce high-quality film and television dramas.The State Administration of Press,Publication,Radio,Film and Television in 2015 Since the beginning of the year,the implementation of the "one drama and two stars" policy has also made the David Watch platform more competitive for quality and high-quality dramas.To stand firm in such a fierce competitive situation requires more scientific and systematic risk management.At present,China’s film and television drama risk research system is still weak and not mature enough.This paper stands in the perspective of a complete film and television industry value chain.It uses the theory and method of project risk identification,risk analysis,risk assessment and risk response measures,combined with the characteristics of Y film and television drama project,to conduct systematic risk management research.This paper analyzes the various risk factors existing in the process of Y film and television drama project,and puts forward effective risk management suggestions for project risk management,timely takes countermeasures to deal with the emerging risks,and improves the probability and impact of positive events in the project and reduces The probability and impact of negative time in the project ensures that the project objectives are achieved.By identifying risks,we sort out various factors of project risk.Then conduct a qualitative qualitative analysis,evaluate and comprehensively analyze the probability and impact of the risk,prioritize the risks,and provide a basis for followup.Cope with the risk response plan,and formulate plans and measures to improve opportunities and reduce threats according to project objectives.Implement risk response throughout the project,track identified risks,monitor residual risks,and identify new risks.The research of this paper aims to improve the project control ability through the comprehensive risk management of Y film and television drama project,ensure the achievement of project objectives,and introduce the project management risk management system into the field of film and television drama,establish risk awareness,and make the film and television company in film and television.In the process of the value chain of the drama industry,try to avoid and mitigate similar risks.更多还原