【作者】 张琳；

【导师】 刘玥；

【作者基本信息】 中国矿业大学 ， 工商管理（专业学位）， 2019， 硕士

【摘要】 随着互联网信息技术的发展,电子商务在我国已经形成规模,越来越多的贸易形势都依托于电子商务形式,电子商务行业成为我国乃至全球的经济增长动力。人们对于电子商务的认识随着我国的电子商务普及而不断深入,进而大力推动电商的发展。在我国,北方地区电商产业园区发展情况要明显落后于南方,为了加快北部地区的电子商务产业发展,必须加快电商产业园区的规划和建设。X镇位于江苏省徐州市淮海经济区的中心内地带,是五省通衢的中心城市,区位优势明显。是建设江苏地区工业电商产业园区的理想地点,因此,X镇日用玻璃电商产业园区的建设迎合了时代潮流,发展前景广阔。本文以投资方的风险管理为视角,以X镇日用玻璃电子商务产业园为研究对象,将投资的全过程风险为本项目的风险分基础,尽可能从各个方面来避免风险的发生,以保障项目最终平稳的交付并运行,因此,需要对其项目各个阶段的风险展开评估。本文首先对项目所有可能出现的风险点进行了梳理,最终将风险按照从项目准备到运行四大阶段分为15个风险;其次,对梳理总结的风险,编制了风险评价指标体系。再次,通过对项目不同部门的经验丰富的专家进行调研,按照设定好的指标体系,获取专家对于项目风险的具体打分分值,再根据具体的打分情况确定各风险的指标权重。然后,对于确定好的权重,采用模糊综合评价法,就项目风险进行评估判断,得出了项目的风险等级处于较小等级,风险情况良好;从而对项目在运行过程中可能产生的风险进行管理、规避及控制,同时对核心风险点的控制展开讨论,最后,根据项目不同等级风险控制的情况进行梳理和总结。该论文有图5幅,表21个,参考文献95篇。更多还原

【Abstract】 With the development of Internet information technology,e-commerce has formed in our country,more and more trade situation is based on the form of e-commerce,and the e-commerce industry has become the economic growth power of our country and even the whole world.With the development of e-commerce,the development of e-commerce is strongly encouraged.In our country,the development of e-commerce industrial park in the northern area is obviously lagging behind in the south.In order to accelerate the development of the e-commerce industry in the northern region,the planning and construction of the e-commerce industrial park must be accelerated.The X Town is located in the center of the Huaihai Economic Zone of Xuzhou City,Jiangsu Province.It is in the five-province central,the location advantage is obvious.It is an ideal place for the construction of industrial e-commerce industrial park in Jiangsu Province.Therefore,the construction of daily glass e-commerce industrial park in X Town caters to the trend of the times and has broad prospects for development.This paper takes the risk management of the investor as the perspective,takes the X town daily glass e-commerce industry park as the research object,takes the whole process risk of the investment as the risk division of the project,avoids the occurrence of the risk from all aspects as far as possible,in order to ensure the final stable delivery and operation of the project,therefore,it is necessary to evaluate the risk of each stage of the project.This paper first combs all the possible risk points of the project,and finally divides the risk into 15 risks according to the four stages from project preparation to operation.Secondly,the risk evaluation index system is compiled to sort out the summarized risks.Thirdly,we have a lot of experience in different departments of the project.The rich experts carry on the investigation,according to the set good index system,obtains the expert to the project risk concrete score value,then determines each risk index weight according to the concrete score situation.Then,to determine the good weight,the fuzzy comprehensive evaluation method is used to evaluate and judge the project risk,and it is concluded that the risk grade of the project is in a small grade and the risk condition is good;thus,the risk that may arise during the operation of the project is managed,avoided and controlled,and the control of the core risk point is discussed at the same time.There are 5 graphs,21 tables and 95 references in this paper.更多还原