【作者】 黄浩；

【导师】 孙耀吾； 吴泽波；

【作者基本信息】 湖南大学 ， 工商管理硕士（MBA）（专业学位）， 2019， 硕士

【摘要】 近十年来,国内太阳能光伏产业发展迅猛,受益于下游光伏制造行业的爆发和新一轮发展,光伏用电子浆料(光伏电池关键基材)制造行业也迎来爆发式增长。国银新材公司成立于2011年,是一家专业从事电子浆料及关键原材料研究、开发、生产及销售的高新技术企业。新材料制造行业的发展向来具有“三高”、“三长”的特点,技术创新的成败决定着企业的命运,是决定其可持续发展的关键所在。同时,面临日益严峻、复杂、多变的市场竞争环境,新材料制造企业迫切需要提高其技术创新能力,以求得生存和发展。本文正是基于这一背景,系统地探讨了国银新材公司的技术创新战略,具有重要理论与现实意义。本文以技术创新战略理论为指导,具体分析了国银新材公司发展的内外部环境;结合国银新材公司技术创新现状,遵循“战略环境分析——战略的选择和制定——战略的实施和保障”的逻辑框架,全面总结和分析公司在过去七年来的技术创新成效与问题;综合运用PEST分析、SWOT分析、波特五力分析等多种战略模型与分析方法,对公司的相关领域进行深入剖析;基于公司“深度低成本兼适度差异化”的总体战略目标,本文探讨了以“跟随模仿型战略”为主,“合作型战略”为辅的技术创新战略思路,以及“以市场为导向、以产品为中心、快速实现商品化”的技术创新战略内容重点;提出有效实施上述战略的阶段、步骤与保障措施。本文针对国银新材公司的实际,结合行业技术创新环境特点,提出的技术创新战略方案及其实施策略,不仅为公司的技术创新管理实践提供了合理依据;同时,也为公司发展和总体战略的优化,提供了良好参考。此外,本文也希望能为我国广大科技型中小企业,探索技术创新发展路径和方法,提供帮助和借鉴。更多还原

【Abstract】 In the recent 10 years,the manufacture of electrical conductive paste of photovoltaic(PV),the key base material of PV cells,is showing an explosive growth benefiting from an outburst and the further development in downstream PV manufacturing industry.Founded in 2011,Silver New Materials(SNM)is a high-tech enterprise dedicated to the research,development,production and sales of electrical conductive paste and related critical raw materials.The development of the New Material manufacturing industry features three “high barriers” and three “long periods”,which stand for “high-demand of technique,large capital investment and high risk” and “long development period,long validation period and long cycle for application”,respectively.As is well known,Technological innovation leads a company to success,and it is the key to sustainable development.Meanwhile,companies in the New Material manufacturing industry nee d to increase their capability in technological innovation in order to face the intense competitions and to survive.Based on this background,great theoretical and practical values can be obtained from studying SNM’s technology innovation strategy.This article analyzed SNM’s internal and external environment using the Technological Innovation Strategy Theory.It applied the logical framework of “Strategic Environment Analysis,the Selection and Establishment of corporate Strategies,and the Implementation and enforcement of corporate strategies” to its current situation and used various models and tools such as PEST analysis,SWOT analysis and Michael Porter five forces model to analyzed and summarized both SNM’s problems and achievements in the past 7 years.With the general goal of comprehensive cost reduction and moderate product differentiation,the article discussed SNM’s strategies of “Following-and-imitating” with “peer cooperation” as a supplement.It also discussed the company’s major operation guidance that consists of “market-oriented”,“product-focused” and “rapid commercialization” The corresponding measures will be put forward in this paper,which is about how to implement them one period at a time and step by step.Integrating the current status of SNM with the characteristics of technological innovations in the industry,the article proposed some methods for technological development and related implementation strategy.It provided reasonable advice not only for the practice on technological innovative management but also for the optimization of corporate strategies.This article also hopes to provide guidance and references for other middle or small-sized Technological companies in terms of developing new technologies and methods.更多还原