【作者】 张建；

【导师】 田波；

【作者基本信息】 吉林大学 ， 工商管理（专业学位）， 2020， 硕士

【摘要】 我国职教集团的办学理念最早出现在上世纪90年代,在2002年《国务院关于大力推进职业教育改革与发展的决定》的发布标志着职业教育集团进入发展元年,2005年国务院发布《国务院关于大力发展职业教育的决定》之后职业教育集团步入发展的快车道,全国目前为止各类职教集团将近2000家,各行业参与单位近两万家,各类职教集团在快速发展中,也出现了很多亟待解决的问题。本文研究旨在寻找职教集团未来发展的方向,总结职教集团的发展和商业化运营的经验,为其他职业教育专业的改革提供宝贵的实践经验。因此研究吉林汽车职教集团的发展战略是具有很重要的现实意义和示范意义的。本文以吉林汽车职教集团为实际案例,首先对职教集团的概念和属性进行阐述,借鉴国内外战略管理相关理论和研究成果,为后续研究奠定了理论基础。然后针对吉林汽车职教集团的发展现状进行分析,指出现阶段集团发展所出现的问题以及原因,然后分析集团所面临的内外部环境因素,进行SWOT分析,找出集团现在发展的机遇、威胁、优势和劣势,列出分析表,得出相对应的四种战略(扩张性战略、扭转型战略、市场营销战略、防御型战略),对四种战略运用相应的战略分析工具定性定量分析后,得出最优战略为扩张型战略,确定集团发展的总体发展战略和专项战略。然后围绕总体战略目标制定相应的战略实施内容,包括:1.加强职业教育集团的深度和广度,和媒体平台形成战略合作,形成"互联网+职教"的泛媒体平台,快速提升集团的影响力,并寻求新的互联网盈利模式;2.在业务发展方面,由以前的学生培养模式扩展到多元化的教育服务模式,与集团内部成员企业寻求更多的合作方向,增强集团成员内部的互动以及黏性;3.对集团原来的松散型扁平式的组织结构进行再造,招聘专职管理人员对集团进行科学管理。最后本文提出战略实施的相应保障措施。本文对吉林汽车职教集团发展中实际存在的问题进行分析,得出集团发展所出现的问题以及原因,并利用相应的战略分析工具确定了集团未来的发展战略,并设计了战略的具体内容以及相应的保障措施,具有一定的现实意义。更多还原

【Abstract】 China’s vocational education group started its business in the 1990 s,starting from the decision of the State Council on vigorously promoting the reform and development of Vocational Education in 2002,and the scale development started from the decision of the State Council on vigorously developing vocational education in 2005.So far,there are nearly 1700 vocational education groups in China,nearly two players in each industry,and various vocational education groups are developing rapidly There are also many problems to be solved.The purpose of this study is to find a breakthrough in the reform of vocational education system and mechanism,and to explore the law of vocational education development.Therefore,it is of great practical and exemplary significance to study the development strategy of Jilin Automobile vocational education group.This paper takes Jilin Automobile vocational education group as an actual case.Firstly,it expounds the concept and attribute of vocational education group,draws on and studies the relevant theories of strategic management at home and abroad and the previous research results,which lays a theoretical foundation for the follow-up research.Then according to the current situation of the development of Jilin Automobile vocational education group,analyze the internal and external environmental factors faced by the group,carry out SWOT analysis,find out the opportunities,threats,advantages and disadvantages of the group’s current development,list out the analysis table,get the corresponding four strategies(expansion strategy,turnaround strategy,marketing strategy,defense strategy),and then apply the corresponding four strategies After the qualitative and quantitative analysis of strategic analysis tools,the optimal strategy is the expansion strategy,which determines the overall development strategy and special strategy of the group’s development.Then,the corresponding strategic implementation contents are formulated around the overall strategic objectives,including: 1.,strengthen the depth and breadth of the vocational education group,form strategic cooperation with the media platform,form the pan media platform of "Internet + vocational education",rapidly enhance the influence of the group,and seek new Internet profit models;and 2.,in the aspect of business development,the former student training mode is extended to more.The meta education service mode seeks more cooperation direction with the members of the group to enhance the interaction and stickiness among the members of the group;3.Reengineer the original loose and flat organizational structure of the group,and recruit full-time managers to manage the group scientifically.Finally,this paper puts forward the guarantee measures for the implementation of the strategy.This paper is based on the theory of development strategy management,and on the premise of practical analysis of the real environment of Jilin Automobile vocational education group,an application-oriented thesis combining theory and practice is produced.更多还原