【作者】 高航；

【导师】 田虹；

【作者基本信息】 吉林大学 ， 工商管理（专业学位）， 2020， 硕士

【摘要】 随着我国经济社会的快速发展和“十三五”规划的逐步实施,我国民航发展取得了长足的进步,民航业的安全和服务质量受到社会公众的广泛关注,人民所需求的标准也随之提高。但中国民航在快速发展过程中,国内机场因规模不同、所在城市人口、经济状况不同而造成的国内机场发展不平衡的问题逐渐浮现,相邻机场之间的差别导致了对乘客流量的竞争。长春龙嘉国际机场作为吉林省的对外门户与形象窗口在发展过程中与东北地区其他省会级机场存在着激烈的竞争。再过去的十年里,因地理位置、经济环境的因素导致长春龙嘉国际机场的发展规模相对落后,而随着2017年长春龙嘉国际机场旅客吞吐量首次突破千万以及2018年长春龙嘉国际机场T2航站楼正式启用的两项里程碑式的事件发生,为长春龙嘉国际机场提供了高速发展的基础,也提供了追赶东北地区相邻大型机场的机会。面对当前局势,长春龙嘉国际机场应及时制定并实施正确的符合长春机场发展现状的竞争战略来提升长春龙嘉国际机场的整体竞争力。因此,本文将根据长春龙嘉国际机场当前的实际状况,以企业战略管理相关理论作为分析基础,进而对长春龙嘉国际机场的竞争战略进行深入的研究。研究通过借鉴大量文献综述和相关理论知识,通过对长春龙嘉国际机场实际内、外部的环境分析,找出并明确长春龙嘉国际机场的竞争现状和当前竞争状态下所存在的问题和原因。在此基础上,结合分析结果,形成长春机场SWOT分析模型,最后制定了长春龙嘉国际机场的竞争战略以及相应的保障措施。主要内容如下:首先,经过研究,发现长春龙嘉国际机场的旅客吞吐量不足、忽视航班及航线管理、经济效益弱化、管理目标不明确等关键性问题,这些问题导致长春龙嘉国际机场失去了成为地方性特色机场的竞争力,造成现阶段长春龙嘉国际机场竞争力不足的主要原因为:机场战略管理不当导致定位不明确,对航班及航线的开发和管理重视程度不够,机场商业化特质未能完全体现。其次,从政治法律制度,经济因素,技术因素和人文地理环境等方面对长春龙嘉国际机场的宏观环境和产业环境进行了分析。研究了机场内部环境发展潜力中的管理能力,财务能力,生产能力,人力资源能力,实物资源能力和客户资源能力;通过分析机场存在的优势、劣势、机会和威胁,引入SWOT分析模型,进而提出与长春龙嘉国际机场相匹配的备选战略。最后,结合以上分析结果,提出长春龙嘉国际机场适宜选取差异化竞争战略,制定了长春龙嘉国际机场差异化竞争战略实施的具体措施:走旅客服务+航班、航线管理的路线;以机场智慧化+特色化展开竞争;机场内部进行公司化改革,改变管理模式;增强机场区域商业化管理,提高机场非航空性业务盈利。同时,为了保证竞争战略的有效实施,提出了增强内部激励体系、加大企业文化建设力度、提高机场办公信息化应用等保障措施。更多还原

【Abstract】 With the rapid development of China’s economy and society and the gradual implementation of the 13 th five-year plan,the development of civil aviation in China has made great progress.The safety and service quality of civil aviation industry has been widely concerned by the public,and the standards required by the people have also been improved.However,in the process of rapid development of CAAC,the unbalanced development of domestic airports caused by different sizes,different urban populations and different economic conditions gradually emerged,and the differences between adjacent airports led to the competition for passenger flow.As the external gateway and image window of jilin province,changchun longjia international airport is in fierce competition with other provincial airports in northeast China.Over the past decade,due to the geographical position,economic and environmental factors contribute to the development of changchun Long Jia international airport and relatively backward,and with the changchun Long Jia international airport passenger throughput in 2017 for the first time must and changchun Long Jia international airport T2 terminal 2018 the official opening of the two landmark event,for changchun Long Jia international airport provides the basis for the development of high speed,also provides the chance to pursue adjacent large airports in northeast China.In the face of the current situation,changchun longjia international airport should timely formulate and implement the correct competitive strategy in line with the development status of changchun airport to enhance the overall competitiveness of changchun longjia international airport.Therefore,based on the current actual situation of changchun longjia international airport,this paper will make an in-depth study on the competitive strategy of changchun longjia international airport by analyzing the relevant theories of enterprise strategic management.By referring to a large number of literature reviews and relevant theoretical knowledge,this paper analyzes the actual internal and external environment of changchun airport,and finds out and makes clear the current competitive situation of changchun longjia international airport and the existing problems and causes under the current competitive situation.On this basis,combining with the analysis results,the SWOT analysis model of changchun airport is formed,and finally the competitive strategy and corresponding safeguard measures of changchun longjia international airport are formulated.The main contents are as follows:First of all,through research,found in changchun airport passenger throughput and ignore flight and line management,weakening economic benefit,management goal is not clear and so on key issues,these problems lead to changchun airport lost a local characteristics of the competitiveness of the airport,due to the present stage the main reasons of the lack of competitiveness of changchun airport: the airport strategic management properly,positioning is not clear,the development and management of the flight and airlines enough emphasis,airport commercial trait does not fully reflect.Secondly,this paper analyzes the macro environment and industrial environment of changchun longjia international airport from the aspects of political and legal system,economic factors,technical factors and human geographical environment.The management capability,financial capability,production capability,human resource capability,physical resource capability and customer resource capability in the development potential of airport internal environment are studied.By analyzing the advantages,disadvantages,opportunities and threats of the airport,the SWOT analysis model is introduced,and then the differentiated competitive strategy matching with changchun longjia international airport is proposed.Finally,combined with the above analysis results,the specific measures for the implementation of the differentiated competition strategy of changchun airport are formulated: taking the route of passenger service + flight and route management;Competition with airport intelligence + specialty;Carry out corporate reform and change the management mode in the airport;Enhance the commercial management of airport area and improve the profitability of airport non-aviation business.At the same time,in order to ensure the effective implementation of the competitive strategy,the paper puts forward some safeguard measures,such as strengthening the internal incentive system,strengthening the construction of enterprise culture,and improving the application of airport office informatization.更多还原