【作者】 魏来；

【导师】 于冷；

【作者基本信息】 上海交通大学 ， 工商管理（MBA）（专业学位）， 2018， 硕士

【摘要】 新加坡是一个高度城市化的国家,2003年到2009年大量引入移民加速了建筑业的发展,而房产政策的收紧导致建筑行业自2015年开始下滑,给排水设备行业随着建筑行业的下滑也面临严峻的挑战。但是在政府目前提高生产力,发展智慧城市等政策的支持下,也迎来了新的机遇。在挑战和机遇并存下,企业必须制定新的竞争战略保证其持续发展。X公司属于世界领先的水解决方案供应商,新加坡分公司属于这个国际型集团的全资子公司。在新加坡本地市场,面对不同的市场分成了不同的部门。而建筑服务部主要服务于建筑行业。随着前期策略的成功,转型为建筑用水解决方案供应商,并在市场竞争中占有一定优势。面对目前新的机遇和挑战,尽快制定新的战略保证其竞争地位是其发展的当务之急。本文通过对X公司的建筑服务部门外部环境和内部环境进行分析,得出其面临的机会和威胁,以及自身的优势和劣势。再用SWOT分析得出四种战略组合。最后基于以上分析确定其战略为差异化竞争,并就战略实施给出了组织结构、自我创新和销售营销的建议。更多还原

【Abstract】 Singapore is a highly urbanized country;large number of immigrants from 2003 to 2009 accelerated the development of construction industry.The tightening of policies has led to the decline of the construction industry since 2015,and the plumbing and drainage industry is facing severe challenges as the construction industry declines.However,with the support of the government’s policies,new opportunities have also emerged.In the coexistence of challenges and opportunities,companies must develop new competitive strategies to ensure their sustainable development.Company X is the world’s leading water solutions provider and the Singapore branch is a wholly-owned subsidiary of the international group.In the Singapore local market,different markets are divided into different sectors.The Building Services Department serves the construction industry.With the success of the previous strategy,it has transformed into a supplier of water solutions in building industry and has certain advantages in market competition.In the face of new opportunities and challenges,it is imperative to develop new strategies to ensure their competitive position as soon as possible.This paper analyzes the external environment and internal environment of X company Singapore branch’s building services department,to find out the opportunities and threats it faces,as well as its own advantages and disadvantages.Then use SWOT analysis model obtain four strategic combinations.And finally based on the above analysis,to choose the differentiation strategy and supplemented by defensive strategy,and gives suggestions on organizational structure,self-innovation and sales and marketing.更多还原