【作者】 杨扬；

【导师】 高增安；

【作者基本信息】 西南交通大学 ， 工商管理（专业学位）， 2018， 硕士

【摘要】 随着环境保护的日益趋严和“低碳经济”的兴起,特别像是中国这种能源储蓄量不丰富的国家,传统能源像石油、煤炭的供应越来越紧张,国家开始重视新能源这一发展战略,而发展新能源汽车成为解决中国能源与环保问题的有效途径。在此背景下,我国大部分汽车企业把新能源汽车作为重要的发展战略,而作为我国新能源汽车行业领军企业比亚迪,正是抓住了新能源这一要点,受到了极大关注。本文首先阐述了新能源汽车的定义,介绍了新能源汽车不同类型的原理和特点,并简单介绍了波特钻石模型和SWOT分析方法,然后针对我国新能源汽车的发展情况,文章运用了波特钻石模型做出了详细分析,并阐述了我国新能源汽车发展存在的问题,并分析了产生这些问题的原因。然后文章通过SWOT分析方法,分析了比亚迪竞争优势,并根据比亚迪的发展和国家政府的相关产业政策,建议比亚迪运用S+O战略选择。最后整理出比亚迪在新能源汽车的发展方向的战略建议,并提出比亚迪新能源汽车产业发展应该在推进全领域合作、加强技术提升、积极开拓潜在市场、布局基础设施的建设、中低高市场全面布局这五个方面进行加强布局和改进。更多还原

【Abstract】 With the increasingly strict environmental protection and the rising of "low carbon economy",China will pay attention to the strategy of the new energy development in the increasingly tense of oil and coal.And of course,the development of new energy vehicles is becoming the effective way to solve the problem.In this background,BYD which is the leader of Chinese new energy automobile industry,gets the point of new energy and also has received great attention.This article first expounds the definition of new energy vehicles and introduces the principle of new energy vehicles of different types and characteristics.And simply introduces the Porter Diamond Model and SWOT analysis method.This paper makes a detailed analysis of the development of Chinese new energy vehicles by Diamond Model and expounds the existing problems in the development of new energy vehicles in China,and analyzes the causes of these problems.Also through SWOT analysis method,the paper makes a detailed analysis of BYD and suggests BYD use S+O strategy according to the development of BYD and relevant industrial policies of the national government.At last,this paper gives the suggestions of BYD in the development direction of BYD in the way of new energy vehicles and this paper also proposes that the development of BYD in new energy vehicle industry should be strengthened and improved in five aspects which including promoting all-round cooperation,enhancing technological upgrading,actively exploring potential markets,laying out the construction of infrastructure,Comprehensive layout of middle,low and high markets更多还原