【作者】 杨敏；

【导师】 单承戈；

【作者基本信息】 西南交通大学 ， 工商管理硕士（MBA）（专业学位）， 2018， 硕士

【摘要】 随着供给侧改革地不断推进,大宗商品交易行业经营竞争相对激烈,符合市场规律的企业战略和经营管理的创新对于企业的可持续发展越来越重要。S公司是专业从事焦煤供应链的专业公司,在环保压力和煤炭物流“公转铁”的政策调整下,依托母公司在山西煤炭物流方面的主导地位,致力于在焦煤供应链行业建立核心竞争力以及提高企业盈利水平,主要业务包括:焦煤、焦炭、钢铁的贸易及物流等供应链服务。随着中国大宗商品交易正在向规模化、专业化、规范化,特别是当前我国宏观经济运行正处于增长速度换挡期、结构调整阵痛期、前期刺激政策消化期的“三期叠加”新阶段的现实背景下,S公司所面临的行业竞争和挑战也越来越大,在此背景下,S公司如何进行战略调整和培育核心竞争力,是企业壮大发展的关键所在,本文详细阐述了S公司加速战略发展及战术调整的全过程。本文是基于本人在S公司实际工作及管理经验为依托,全文详细介绍了S公司战略的制定、实施和控制的全过程。首先,介绍了焦煤供应链行业的现状,S公司的内部运营、管理情况及经营目标;其次,运用PEST分析法、波特五力模型、SWOT矩阵、QSPM等战略分析方法,从S公司的外部环境及、内部环境详细分析了S的发展战略及公司运营的现状;最后,在对公司战略环境和经营分析的基础上,从S公司的总体发展战略、短期战略、长期战略、核心竞争力等四个方面制定了S公司的发展战略,并从加强公司制度建设、强化公司人力资源、丰富公司平台功能、重视企业文化建设等方面提出了S公司发展战略的实施措施以及公司战略控制的指标与实施措施。本文对S公司的发展战略制定、实施与控制的全过程进行全面阐述,以作为S公司的战略管理工作的决策依据之一,为以后相关人士对于战略管理的研究提供参考借鉴。更多还原

【Abstract】 With the continuous advancement of supply-side reform,the commodity trading industry is facing fierce competition.The innovation of enterprise strategy and management in line with the market law is becoming more and more important for the sustainable development of enterprises.S Company is a professional company specializing in coking coal supply chain.Under the pressure of environmental protection and the policy adjustment of coal logistics “highway to railway”,relying on the dominant position of parent company in Shanxi coal logistics,S Company is committed to establishing core competitiveness in the coking coal supply chain industry and improving the profitability level of enterprise.The main business includes: coke,coal,steel trade and coal supply chain service.As China’s commodity trading is becoming large-scale,specialized and standardized,especially in the new stage of "three-phase overlap" in which China’s macro-economic operation is in the shifting period of growth rate,the painful period of structural adjustment and the digestion period of pre-stimulus policies,the competition and challenges faced by S Company are getting worse.In this context,how to carry out strategic adjustment and cultivate the core competitiveness of S company is the key to the growth and development of enterprises.This paper elaborates the whole process of S company accelerating strategic development and tactical adjustment.This paper is based on based on my actual work and management experience in S company.The whole process of formulation,implementation and control of S company strategy is introduced in detail.First,it introduces the present situation of coking coal supply chain industry,S company’s internal operation,management and business objectives.Secondly,it uses PEST analysis method,Porter’s five-force model,SWOT matrix,QSPM and other strategic analysis methods to analyze S company’s development strategy and operation status from the external environment and internal environment of S company in detail.Finally,on the basis of the analysis of the strategic environment and operation of S Company,the development strategy of S Company is formulated from the following four aspects: the overall development strategy,long-term strategy,short-term strategy and core competitiveness of S Company.The development strategy of S Company is put forward from the aspects of strengthening the company’s system construction,strengthening the company’s human resources,enriching the company’s platform functions and attaching importance to the construction of enterprise culture.The implementation measures of S company’s development strategy as well as the indicators and implementation measures of the company’s strategic control are presented.This paper elaborates S company’s development strategy formulation,implementation and control of the whole process of a comprehensive exposition as one of S company’s strategic management decision-making basis,to provide reference for future relevant people for strategic management research.更多还原