节点文献
我国高铁快递竞争力研究
Research on the Competitiveness of High-speed Railway Express in China
【作者】 汪波;
【导师】 黄兴建;
【作者基本信息】 西南交通大学 , 交通运输规划与管理, 2019, 硕士
【摘要】 随着国内经济结构的转变,铁路大宗货物量持续下滑,而小批量、高附加值、时效性要求高的小件快递货物量在迅速增长。铁路货运量的持续下滑和快递业的快速增长,促进铁路总公司进行货运改革,提出要大力拓展零散白货发展铁路物流,同时提出将高铁快递作为铁路货运的七大业务之一,参与运输市场竞争。目前,我国高铁快递处于起步阶段,规模较小,业务配套设施不够完善,在快递运输市场占比较低。因此,为促进高铁快递的发展,需要明确高铁快递自身的竞争力,并提出提升竞争力的对策。本文在对我国高铁快递竞争力的分析基础上,提出适合我国高铁快递竞争力提升的对策。论文的主要工作如下:(1)定义高铁快递的内涵,总结国内外高铁快递的列车运输情况、运输组织模式和运营模式,结合国内发展现状,梳理出国内高铁快递发展存在的问题,并提出我国高铁快递发展的趋势。(2)分析国内快递市场总体情况,利用灰色预测模型预测未来五年的快递总量,确定主要快递货源城市;对高铁快递发展的相关国家政策和主要竞争对手进行分析;从高铁路网资源、货运车辆技术、运输组织条件分析高铁快递业务办理的技术保障;从高铁快递货物种类和目标客户、产品服务范围对其进行市场定位;最后分析了高铁快递的运营模式。(3)选取影响运输方式选择的5个定量指标,建立广义运输费用函数,通过层次分析法确定各指标的权重系数,最后利用Logit模型求解航空、公路与高铁三种运输方式的分担率与运输距离之间的关系。(4)通过SWOT分析法全面分析高铁快递发展的优劣势、机会和威胁,并有根据地提出从运输设施设备、运输组织层面、产品定位以及运营模式等方面提升我国高铁快递竞争力的对策。
【Abstract】 With the transformation of domestic economic structure,the volume of mass freight continues to decline,while the volume of small express with small batches,high added value and high timeliness is growing rapidly.Railway Corporation started freight reform for continuous decline of railway freight volume and rapid growth of express delivery,it is proposed that the railway logistics should be vigorously expanded with scattered white goods and proposed CRH Express as one of the seven major businesses of railway freight transport and participate in the transport market competition.At present,the CRH Express is in infancy,with small-scale,lack of freight facilities,and little share on express transport market.Thus,to promote the development of CRH Express,it is necessary to clarify the competitiveness of high-speed rail express,and put forward the countermeasures to enhance competitiveness.On the research of the competitiveness of CRH Express,the paper puts forward some countermeasures to improve the competitiveness of CRH Express.The main work of the paper as follows:(1)Defining the connotation of high-speed railway express,summarizing its train transport situation and modes of the domestic and foreign.Combined with the domestic development status,sorting out the problems of CRH Express,and predicting the trend of high-speed railway express in China.(2)First,analyzing the overall situation of domestic express market,using grey prediction model to predict the total express volume in the next five years and determine the main source cities of express.Then analyzing on the relevant national policies and main competitors of high-speed railway express development.Next analyzing the technical guarantee of high-speed railway express processing,containing the coverage of high-speed railway network,technology of freight vehicle,transport organization conditions.The market positioning of high-speed railway express is made from the types of goods,target customers and grade of product service.Finally,analyzing the operation mode of high-speed railway express.(3)Selecting the five quantitative indicators which affecting the choice of transport modes,and establishing the function of generalized transport cost.Then the weight coefficients of each index are determined by analytic hierarchy process.Finally,solving the relationship between the freight share rate and transport distance of aviation,highway and high-speed railway,via Logit model.(4)SWOT analysis is used to analyze the strengths,weaknesses,opportunities and threats of the development of high-speed railway express,and the countermeasures to improve the competitiveness of CRH Express are put forward in terms of transportation facilities and equipment,transportation organization,product positioning and operation modes.
【Key words】 high-speed rail express; competitiveness; share rate; countermeasures;