【作者】 张瑶；

【导师】 方齐云；

【作者基本信息】 华中科技大学 ， 金融硕士（专业学位）， 2019， 硕士

【摘要】 随着互联网的渗透和电子商务的发展,第三方支付迅速崛起。在发展的同时也面临着很多的问题,其中行业分层问题较为突出,因此在研究第三方支付时选择盈利模式的角度去开展,一方面可以给支付宝和微信支付这样的领头第三方支付企业以自我审视,另一方面可以给后起第三方支付企业以发展方向的指引。本文首先通过对第三方支付、盈利模式、财务与盈利模式三个角度相关文献的研读提炼出本论文的立足理论即金融中介理论、价值创造和价值链理论、盈利模式要素理论。然后在理论基础上对第三方支付的定义、第三方支付现状和特点、盈利模式要素在第三方支付行业的具体表现三个方面做一个简要的介绍,从而对于第三方支付行业有一个大概的了解。在做好理论基础和行业基本了解之后,将支付宝作为案例进行更为具体的研究。在案例分析过程当中,结合支付宝发展过程中的各个重大事件以及重要产品对第三方支付行业的盈利模式要素进行具体的阐述,发现以支付宝为代表的第三方支付行业盈利模式最为有代表性的特征是以支付为入口和以技术为底层支撑的有机循环结构。并进一步结合当前政策环境和第三方支付行业特征对第三方支付行业发展的盈利模式提出建议。建议为集中发展细分市场领域、挖掘数据价值、重视国际市场。更多还原

【Abstract】 With the penetration of the Internet and the development of e-commerce,third-party payment has risen rapidly.In the development,there are also many problems,among which the industry stratification problem is more prominent.Therefore,in the perspective of studying the profit model of third-party payment selection,on the one hand,it can give self-leading third-party payment companies such as Alipay and WeChat payment.On the other hand,we can give guidance to third-party payment companies in the direction of development.This paper firstly extracts the theory based on the third-party payment,profit model,financial and profit model,which is the theory of financial intermediation,value creation and value chain theory,and profit model element theory.Then on the theoretical basis,the definition of third-party payment,the status and characteristics of third-party payment,and the specific performance of the profit model elements in the third-party payment industry are briefly introduced,so that there is a general understanding of the third-party payment industry.After doing a good theoretical foundation and basic understanding of the industry,Alipay will be used as a case for more specific research.In the process of case analysis,combined with the major events in the development process of Alipay and the important products to explain the profit model elements of the third-party payment industry,the most representative characteristics of the third-party payment industry profit model represented by Alipay are found.It is an organic circulation structure with payment as the entrance and technology as the underlying support.And further combined with the current policy environment and third-party payment industry characteristics to make recommendations on the profit model of the development of the third-party payment industry.It is recommended to focus on the development of market segments,tap the value of data,and value the international market.更多还原