【作者】 张磊；

【导师】 侯银霞；

【作者基本信息】 哈尔滨工业大学 ， 国际贸易学专业， 2019， 硕士

【摘要】 旅游是近年来人们喜爱的休闲体验活动,它能帮助抚慰焦躁的情绪,是现代人非常追捧的一种利于身体和心灵放松的方式。旅游业这一新鲜发展的产业,极大地促进了辽宁省的经济发展水平,是今年辽宁省各级政府的重点关注产业和扶持对象。近年来,辽宁省旅游业的发展取得了很大成就,但是由于种种因素,辽宁省旅游业竞争力仍然较低。目前我国正处于经济新常态的新发展阶段,旅游业的繁荣是中国国家战略布局中必不可缺的一笔。旅游业不仅能够拉动经济的稳步增长,还可以调整城市间不均衡发展的产业结构并且缓解民生。在一带一路的时代背景下,国家重视旅游业的发展,辽宁省利用这一机会,着力发展旅游服务业,促进旅游产业更好更快的发展,推动旅游产业的发展,吸引更多国内外游客。在系统的梳理了旅游竞争力的相关理论、测度方法的基础上,以辽宁省旅游业竞争力为研究对象,从MS和RCA两个指标对辽宁省旅游业竞争力进行研究,发现近年来,虽然辽宁省旅游业竞争力不断提高,但与发达省份相比仍存在较大差距。究其背后原因,以钻石模型为理论基础,通过对辽宁省旅游业影响因素分析,来建立辽宁省旅游业竞争力评价指标体系。结论表明:市场需求因素,第三产业固定投资额的增加,交通条件的改善对促进辽宁省旅游业的发展具有重要作用。从这些关键因素的角度出发,通过分析辽宁旅游在全国旅游市场中的优势和劣势,探讨辽宁省旅游业的发展之路。据此从强化旅游资源开发建设、提升服务市场吸引能力、大力推动相关产业发展、优化旅游企业战略结构、抓住机遇开启联动发展等方面提出提升辽宁省旅游业竞争力的政策建议。更多还原

【Abstract】 Tourism is a leisure experience that people love in recent years.It can help soothe anxious emotions.It is a way that modern people are very sought after to relax the body and mind.The newly developed industry of tourism has greatly promoted the economic development level of Liaoning Province.It is the focus of industry and support for governments at all levels in Liaoning Province this year.Nowadays,the evolution in tourism in Liaoning Province is very successful.However,due to various factors,the tourism competitiveness of Liaoning Province is still low.At present,China is in the new stage of development of the new economic normal.The prosperity of tourism is an indispensable part of China’s national strategic layout.Tourism can not only stimulate the steady growth of the economy,but also adjust the industrial structure of uneven development between cities and alleviate people’s livelihood.In the context of the Belt and Road Initiative,the state attaches importance to the development of tourism.Liaoning Province has taken advantage of this opportunity to focus on developing tourism service industry to promote the development of the tourism industry,and attracting more domestic and foreign touristsIn recent years,although the tourism competitiveness of Liaoning Province has been continuously improved,there is still a large gap compared with developed provinces.Based on the diamond model,based on the analysis of the factors affecting tourism in Liaoning Province,the evaluation index system of tourism competitiveness in Liaoning Province is established.The analysis shows that the market demand factor,the fixed investment of the tertiary industry increases,and the traffic conditions improvement has an effect on tourism in Liaoning Province.Finally,from the perspective of these key factors,by analyzing the advantages and disadvantages of Liaoning tourism in the national tourism market,and exploring the development of tourism in Liaoning Province,we can find that strengthening the cultivation of tourism talents and actively exploring the brand tourism service market.The development of related industries,the optimization of the tourism industry pattern,and the continuous improvement of tourism competitiveness will make a huge success on the tourism industry.On the basis of systematically combing the relevant theories and measurement methods of tourism competitiveness,this paper takes the tourism competitiveness of Liaoning Province as the research object,and carries out the competitiveness of tourism in Liaoning Province from the two indicators of market share and display comparative advantage index.Research shows that although the competitiveness of tourism in Liaoning Province has been increasing in recent years,there is still a large gap compared with developed provinces.The reason behind this is based on the diamond model as a theoretical basis.Through the analysis of the factors affecting tourism in Liaoning Province,the evaluation index system of tourism competitiveness in Liaoning Province is established.The conclusions show that: market demand factors,the increase of fixed investment in the tertiary industry,and the improvement of traffic conditions has an effect on tourism in Liaoning Province.From the perspective of these key factors,the paper analyzes the advantages and disadvantages of Liaoning tourism in the national tourism market and explores the development of tourism in Liaoning Province.Based on this,from the aspects of strengthening the development and construction of tourism resources,enhancing the attraction of the service market,vigorously promoting the development of related industries,optimizing the strategic structure of tourism enterprises,and seizing opportunities to start linkage development,the policy recommendations for enhancing the competitiveness of tourism in Liaoning Province are proposed.更多还原