节点文献
互联网“微时代”文化传递新探
New Research on Cultural Transmission in the Micro Era of Internet
【作者】 张慧；
【导师】 单世联；
【作者基本信息】 上海交通大学 ， 新闻与传播， 2016， 硕士
【摘要】 随着互联网技术的发展以及人们对它的普及性应用,它不仅创造了新的媒介而且重新定义了媒介与文化的关系,其开放性、包容性、互动性、社交性、个性化的特点使得全人类的文化传递方式发生了根本的改变。互联网技术的发展推进了文化媒介的兴衰更替,媒介日趋智能化、微小而便捷,同时媒介形式也呈现多样化的特点,如微博、微信、微电影、微音乐、微小说,人们从日常微媒介的应用中步入互联网的微时代。因此,如何解析互联网微时代文化传递新特点,探讨微媒介、微主体对文化传递的影响并推进文化传递的可持续发展将成为本论文需要研究的重点问题。微时代微媒介重塑了新的文化形态、丰富了文化多样性的表达方式,使得文化传递链条呈现非线性化的特点。人作为互联网微媒介的使用主体,在文化传递过程中,扮演着非常重要的角色。互联网新的媒介形成了新的微时代的文化主体,相较之前传统媒体的受众,互联网媒介更加凸显了主体意识和主体身份的转变,重塑出一个后现代的文化人形象。互联网微时代在给文化传递带来更多无微不至的“关怀”的同时,也带来了各种各样的问题,我们需要在细微之处防微杜渐,才能发挥微文化的大作用。
【Abstract】 With the development of Internet technology and the popularity of it applications,It not only created a new medium and redefining the relationship between media and culture,and its openness,inclusiveness,interactive,social,personalized features to make the transfer way of the culture of mankind a fundamental change.The development of Internet technology promote the shift of cultural media,Increasingly medium become intelligent,small and convenient,at the same time the characteristics of the media also diversified,such as weibo,wechat,micro film,micro music,micro novel,People come to the micro era of Internet with the daily application of micro medium.Therefore,how to parse the new characteristics of cultural transmission mode in Internet micro era,and discuss the influence of micro medium,the micro subject of cultural transmission model to promote the sustainable development of cultural transmission is a main problem to research in this paper.Micro medium reshape the new cultural form,enrich the expression of cultural diversity,make the cultural transmission chain show a non-linear characteristic in micro era.People who as the subject of medium plays a very important role in the process of cultural transmission.Compared with traditional media audience,the Internet new media has formed new subject of culture,which highlights the subject consciousness and the transition of the subject identity,and create a postmodern of culture image.Internet of micro era brings to the cultural transmission more meticulous "care",also brings all kinds of problems,so only the subtleties preventive,can Internet play a great culture role.