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新媒体时代中国共产党党群关系研究
The Reseach on Party-masses Relationship of the Communist Party of China in the New Media Era
【作者】 张丹;
【导师】 张玲;
【作者基本信息】 上海交通大学 , 马克思主义理论, 2018, 硕士
【摘要】 密切党群关系是一项民心工程。随着新媒体技术的不断发展成熟,新媒体领域成为现实社会的延伸,党群关系也随之延伸至新媒体领域。一方面,新媒体为紧密党群关系提供技术支持,另一方面,党群关系面临的现实态势及理论发展也要求应用新媒体工具。基于此,本文通过研究中国共产党党群关系在新媒体时代的新内涵、新特点,考察中国共产党党群关系的突出问题,分析现有党群沟通渠道存在的问题,以期为构建新媒体时代和谐的党群关系这一时代命题献计献策。新媒体只是工具,其独具的数字化与大众化的深度融合、去中心化与开放式的用户体验、即时性与动态化的信息传递、个性化与多元化的传播互动等特征促使其形成了复杂的根系,逐步渗透到社会方方面面,为中国共产党密切党群关系提供了新机遇。与此同时,由于主体根源、技术根源和社会根源的交互作用,带来了网络社会撕裂、“信息茧房”和“沉默螺旋”效应等网络乱象,存在着党的领导干部新媒体素质不足以及对新媒体领域出现的乱象治理不力等新问题,给中国共产党密切联系群众的工作带来了新挑战。根据新媒体时代党群关系面临的新境遇,我们党应充分考虑新媒体时代主体根源、技术根源和社会根源的多重作用,齐抓共管共建,提升新媒体素养;夯实技术基础,促进资源共享;增强社会责任意识,构建和谐的党群关系。
【Abstract】 It’s a project of public feeling to close the relationship between the party and the masses.New media has become an extension of the real society with its rapid development,the party-masses relationship extending to the new media field goes with it.The new media provides a technical support to strengthen the party-masses relationship.Also the realistic situation and the theoretical development demand of the party-masses relationship put forward an urgent request for the application of the new media tools.Based on this,this paper studies the new connotation and characteristics,examines the outstanding problems,and analyzes the existing problems in the channels of the party-masses relationship in the new media era to contribute to the construction of harmonious party-masses relationship.Just a tool the new media is,along with the unique characteristics of deep integration of digitalization and popularization,decentralization and open user experience,instant and dynamic information transmission,personalized and diversified communication and interaction,it penetrates into all aspects of society,and provides new opportunities for closing party-masses relationship.Meanwhile,under the interaction between the main source,technical source and social origin,there are new problems such as the network chaos,"information cocoons" and "silent spiral" effect.These problems,due to the lack of quality and governance of leading cadres,have forced the Communist Party of China to face the challenge of new media.According to the new situation of party-masses relationship in the new media era,the CPC should take full consideration on the multiple functions of the main source,technological source and social root of the new media era.Measure should be taken to establish the ideology of joint administration,ram the technical foundation,promote the sharing of information resources,strengthen the sense of social responsibility and build harmonious party-masses relationship finally.
【Key words】 the Communist Party of China; the new media era; the party-masses relationshi;