【作者】 肖翔；

【导师】 耿虹；

【作者基本信息】 华中科技大学 ， 城乡规划学， 2019， 硕士

【摘要】 互联网作为当今信息化时代的主角,其瞬时性、广域化、多触媒、点对点的信息交换模式彻底改变了人类社会生活方式,也带来与之对应的一系列空间变革。奠基于互联网的电子商务,在单次信息交换时间呈数量级式下降的今日,对实体零售业态及其空间产生了巨大的发展影响。武汉市被称为“九省通衢”、“东方芝加哥”,是中部地区交通便捷,商贸发达的中心城市。在武汉市零售业已经迈入“电商时代”的背景下,其周边小城镇长期维持的实体零售业态构成及其空间格局也被电子新零售打破,陷入新常态下的转型与发展困境。本文正是基于此视角,研究“电商时代”武汉市小城镇实体零售业态特征,试图找出其发展规律及趋势,并为合理引导小城镇零售业发展及空间建设提供切实可行的应对策略和依据。本文的主体内容可分为四个部分:第一部分研究“电商时代”武汉市小城镇实体零售业的整体发展困境。武汉市小城镇实体零售业已经呈现整体性的负增长,且其程度呈现为明显的内外圈层分化现象。宏观环境造成的行业发展下行预期和电商精准打击造成的信息不对称下的业态竞争,共同使得小城镇实体零售业陷入了整体发展困境。第二部分研究“电商时代”武汉市小城镇实体零售业的业态构成及空间分布特征。通过细致划分小城镇实体零售业态的类型,阐明武汉市小城镇实体零售业态构成整体传统化、个体差异化的特征,并指出相关规律。同时,从武汉市乡镇地区、小城镇个体和业态整体发展三个方面综合分析不同业态的空间分布特征。第三部分评价小城镇实体零售业发展,研判发展趋势。通过量化研究电商对小城镇实体零售业态构成及空间分布的影响,识别出受电商影响的小城镇实体零售业态的5种类型,判断各小城镇业态构成的适应程度,并结合零售网点数量,综合研判个体小城镇实体零售业未来发展趋势。第四部分是基于上述研究结果提出小城镇零售业发展策略及规划应对的总体策略。研究认为,武汉市小城镇实体零售业应以集约化、区域化、信息化、差异化战略思路引导整体发展;以“立足乡村、保障城镇、对接城市”策略调整供给层级,满足小城镇业态配置的构成适应化、功能特色化、体验即时化、管理信息化的抵近式、贴身式服务要求。最后在此基础上,结合小城镇零售业发展趋势及相应的空间影响趋势,从城镇体系、城镇空间、商业空间三个层面提出规划应对策略。更多还原

【Abstract】 As the protagonist of the information age,the instantaneous,wide-area,Multicatalyst and point-to-point information exchange mode of the Internet has completely changed the way of life of human society,and also brought a series of corresponding spatial changes.E-commerce based on the Internet has a great impact on the development of retail format and its space in today’s era when the time of single information exchange has declined by an order of magnitude.Wuhan is a central city with convenient transportation and developed commerce in the central region.Under the background that Wuhan retail has entered the era of e-commerce,the composition and spatial pattern of the physical retail format that has been maintained for a long time in the surrounding small towns have also been broken by the new electronic retail,which has plunged into the transformation and development dilemma under the new normal conditions.Based on this perspective,this paper studies the characteristics of entity retail formats in small towns of Wuhan in the "ecommerce era",tries to find out their development laws and trends,and provides practical strategies and basis for guiding the development and space construction of physical retail in small towns.The main content of this article can be divided into four parts:The first part studies the overall development of physical retail in wuhan small towns in the "e-commerce era".The entity retail trade in small towns in wuhan city has presented the overall negative growth,and its degree presents the obvious inner and outer circle differentiation phenomenon.The downward expectation of industry development caused by the macro environment and the competition of business forms under the information asymmetry caused by the precision strike of e-commerce make retail industry fall into the overall development dilemma.The second part studies the format and spatial distribution characteristics of the physical retail business of small towns in Wuhan during the “e-commerce era”.By meticulously classifying the types of physical retailing in small towns,this paper clarifies the characteristics of the overall retailing and individual differentiation of the physical retailing of small towns in Wuhan,and points out the proportion of quality industry represented by clothing and the development of small town physical retailing have significantly positive correlation.At the same time,the spatial distribution characteristics of different formats are comprehensively analyzed from the three aspects of the overall development of individual and business in towns and towns and small towns in Wuhan.The third part discriminates the development trend of small town entity retail trade.By quantifying the impact of e-commerce on the composition and spatial distribution of retail business in small towns,five types of retail business in small towns affected by e-commerce are identified,and the adaptability of the composition of retail business in small towns is judged.Combined with the number of retail outlets,the future development trend of retail business in small towns is comprehensively studied.Finally,the paper discriminates the three trends of the development of the retail industry in small towns in Wuhan.The fourth part is based on the above research results to propose the overall strategy of small town retail industry development strategy and planning response.The study believes that the physical retailing of small towns in Wuhan should guide the overall development with intensive,regional,informational and differentiated strategic ideas;adjust the supply level with the strategy of “based on the countryside,guarantee towns and docking cities” to meet the layout of small towns.The composition of the adaptation,functional features,experience instant,management information,the approach,close-fitting service requirements.Finally,on the basis of this,combined with the development trend of small town retail industry and the corresponding spatial influence trend,the planning response strategy is proposed from the three levels of urban system,urban space and commercial space.更多还原