【作者】 张莉；

【导师】 张征华； 罗青平；

【作者基本信息】 江西农业大学 ， 农村与区域发展（专业学位）， 2019， 硕士

【摘要】 随着十九大持续聚焦农业发展,“中央一号文件”提出扎实推进乡村振兴战略,推动“三农”工作理论创新、实践创新、制度创新,促进农业生产规模化、现代化,实现农民增收。农民合作社经过几十年的发展,取得了非常大的成就,在乡村振兴战略实施中起着中流砥柱的作用。为适应时代的快速发展,农民合作社电商作为一种新型的经济生产方式的结合,能有效的借助云计算等现代化技术手段,为合作经济主体提供先进科学的测算结果,包括农资选购、众筹资金、农业信息化技术服务、农产品生产、加工、销售、后期服务等各个环节。因此,推动合作社与电商新形式的结合,运用新的商业模式和经营理念,能够帮助合作社减少经营成本,拓宽农产品营销渠道,提高合作社收入和社员的满意度。本文首先根据农产品电商参与度构建了农民合作社电商参与度行为机理,主要包括三大组成要素:电商参与时间、电商参与程度、电商参与平台,基于100家江西、四川等多省份合作社电商参与度的现状对这三大组成要素进行划分;其次,根据大量学者相关性研究,对现有的农民合作社绩效评价体系增加范围扩充,形成本文的绩效评价体系,通过实地所取得的调研数据运用因子分析法进行测算绩效,分析合作社绩效的现状;再次通过构建多元线性回归模型分析,探析农民合作社电商参与度不同维度下与绩效之间的相互关系;最后根据最终的研究成果总结出相应结论,并针对结论提出相关的建议,提升农民合作社的绩效。通过合作社电商参与度对其绩效的实证研究表明:第一,合作社电商参与度与合作社绩效呈现显著正相关;第二,合作社电商参与时间越长,越有利于合作社绩效的提高;第三,合作社电商参与程度越高,越有利于合作社绩效的提高;第四,合作社电商参与平台越多,越有利于合作社绩效的提高。更多还原

【Abstract】 With the constant attention on agricultural development of the 19 th National Congress,the "Central No.1 Document" was proposed to promote the rural revitalization strategy,promote the theoretical innovation,practical innovation,and institutional innovation of the "three rural" work,promote the scale and modernization of agricultural production,and increase farmers’ income.After decades of development,the farmer cooperatives have achieved great success and have played a major role in the implementation of the rural revitalization strategy.In order to adapt to the rapid development of the times,the farmers’ cooperative e-commerce,as a new type of economic production mode,effectively provides advanced scientific calculation results for cooperative economic entities,including cloud computing and cloud platform algorithms,capital purchase,crowdfunding,agricultural information technology services,agricultural production,processing,sales,and post-service.Therefore,promoting the combination of new forms of cooperative e-commerce,using new business models and business ideas,can help cooperatives reduce their operating costs,broaden the marketing channels of agricultural products,increase the income of cooperatives and improve the satisfaction of members.This paper first constructs the e-commerce behavior mechanism of farmer cooperatives based on the e-commerce behavior of agricultural products,including three major components: e-commerce behavior time,e-commerce behavior participation degree,and e-commerce behavior density.Based on 100 cooperative e-commerce companies in Jiangxi,Sichuan and other provinces,the status quo of behavior could be divided into the three components above.Secondly,on the basis of the methods and evaluation of the performance of existing farmers’ cooperatives,the evaluation system is supplemented,and the performance evaluation system of farmers’ cooperatives is constructed and obtained through the field.The survey data uses factor analysis to measure performance and analyze the status of cooperative performance.Thirdly,by constructing multiple linear regression model analysis,the relationship between farmer cooperative e-commerce behavior and performance is analyzed.Finally,based on the final research results,this paper summarizes the corresponding conclusions and puts forward relevant suggestions for the conclusions to improve the performance of farmers’ cooperatives.The empirical research on the performance of cooperative e-commerce participation shows that: First,cooperative e-commerce participation and cooperative performance are significantly positively correlated;second,the longer the cooperative e-commerce participation time,the more favorable the cooperative performance improvement;Third,the higher the participation of cooperative e-commerce,the more favorable the performance of cooperatives;Fourth,the more participating e-commerce companies participate in the platform,the more beneficial to the performance of cooperatives.更多还原