【作者】 刘彬；

【导师】 古惠冬；

【作者基本信息】 广西大学 ， 工商管理硕士（专业学位）， 2019， 硕士

【摘要】 当前在电力体制深化改革不断推进的大环境下,设计企业面临重大挑战,又有新的机遇,如何在复杂的外部环境之中抓住机遇、迎来新的发展契机,如何使设计企业在复杂多变的环境下持续生存和发展变成了企业管理的核心内容。这就要求设计院审时度势,及时调整优化发展方向,制定合适的竞争战略,用于指导企业的规划、发展、经营,从而促进企业的可持续发展。本文应用战略分析工具对电力勘察设计行业面临的宏观环境和行业环境进行分析,并通过SWOT矩阵研究G电力设计院具备的优势、劣势、机会和威胁,G电力设计院内部资源和能力在同行中相对偏弱,但利用和把握外部机会的能力较强。在此基础上提出了G电力设计院的战略目标:以“顾客信赖,企业发展,团队和谐”为使命,以“转型发展、水电先锋”为愿景,着力打造科技型、高效型、国际化、多元化的优秀工程公司。结合G电力设计院的战略目标,分别进行集中化、成本领先、差异化三大战略的优势与风险分析,进而综合可能性和必要性、内外部支撑条件等因素,研究了G电力设计院的竞争战略实施步骤、实施方案、实施保障等内容,给出G电力设计院差异化竞争战略的具体方案:坚持以咨询设计为依托,促进主营业务向产业链上下游延伸,推动公司产业升级开展产品差异化建设;依托一带一路战略坚持三个转变,开展服务差异化建设。按照国际工程企业的标准,推动企业国际化,全面提升企业的业务市场和经营能力;充分利用专业技术优势,大力推进勘察设计的多元化发展,培养特色人才梯队,确保区域性技术领先优势。更多还原

【Abstract】 With the environment of deepening reform of the power system,design companies face major challenges and new opportunities.How to seize opportunities in the complex environment,and how to be sustained survival and developed in a changing and complicated environment,has become the core content of enterprise management.This requires the design companies to reassess the situation,adjust and optimize the development direction in time,and formulate appropriate competition strategies for each main business sector to guide the planning,development and operation of the enterprise,thereby promoting the sustainable development of the enterprise.This paper applies strategic analysis tools to analyze the macro environment and industry environment faced by the electric power design industry,and studies the advantages,disadvantages,opportunities and threats of the G power design company through the SWOT matrix.The internal resources and capabilities of the G Company are relatively weaker among peers.But the ability to use and grasp external opportunities is stronger among peers.On this basis,the strategic goal of G Company is put forward:with the mission of i"customer trust,enterprise development,team harmony"and the vision of"transformation development,hydropower pioneer",focus on engineering company of science and technology,high efficiency,internationalization and diversification.Combining the strategic objectives of G Company,the advantages and risks of strategy target with cost leadership,differentiation,and focus,was analyzed.Then the comprehensive factors of possibility and necessity,internal and external support conditions,etc.were studied to have the competition strategy of G Company’s implementing steps,implementation plans,implementation guarantees,etc.,and giving specific plans for the differentiated competition strategy of G company:Adhere to the consulting design as the basis,extend the main business to the upstream and downstream of the industrial chain,and promote the industrial upgrading of the company;Relying on the strategy of"one belt and road"and comprehensively enhance the business market and operational capabilities of the enterprise in accordance with the standards of international engineering enterprises;Make full use of the advantages of professional technology and vigorously promote the diversified development of business.Cultivate characteristic talent echelon,ensure area technology leading advantage.更多还原