【作者】 陈磊；

【导师】 卞文良；

【作者基本信息】 北京交通大学 ， 工商管理（专业学位）， 2019， 硕士

【摘要】 随着世界经济全球化、区域经济一体化的发展以及全球经济危机给世界带来的教训,各国都把制造业发展放在更为重要的地位,企业商业模式战略转型越来越被制造企业提上议事日程,然而我国境内制造企业的商业模式战略转型还处于初级阶段,经验积累还略显不足,智能制造和智能工厂还远远未达到符合外界的期待。因此,如何转型转变企业商业模式,使之更契合发展产业升级的新要求,更符合我国与世界其他国家在以智能制造为主导的第四次工业革命背景下的合作共赢需求,也是工业4.0时代政府供给侧改革中的重要一环。本文通过问卷调查法、模糊德尔菲法、模糊层级分析法来探究传统工业向工业4.0商业模式战略转型的关键成功因素,完整地提出了S公司在华商业模式工业4.0转型的关键成功因素的框架。在S公司在华商业模式转型关键成功因素的分析和论述过程中,找出适用于S公司在华商业模式转型的规律,进一步挖掘出普适的关键成功因素,帮助工业企业在进行商业模式工业4.0战略转型时更好地满足客户需求和自身发展的目标。本文通过将商业模式转型的普遍研究方法和理论引入到S公司商业模式工业4.0转型的分析上,通过对S公司现有商业模式四要素及其问题的分析,引导出S公司做出工业4.0商业模式转型的原因,并由此构建出客户、市场环境、行业背景、对公关系、区域和产业经济背景企业等内外部因素都会对S公司企业商业模式战略转型产生较大的影响,但是影响程度各有差异,影响企业商业模式战略转型的影响因素也有很大不同。因此,需要从不同客户、市场环境、行业背景、对公关系、区域和产业经济背景等角度分析其商业模式转型的关键成功因素,探讨S公司成功实现在华商业模式转型的有效管理机制。本文使用模糊德尔菲问卷调查法进行了详细地实证研究,调查了十九名技术和市场人员及企业管理专家的意见并作了问卷访谈,得出的问卷数据使用了模糊层次分析法进行整理分析。根据实证研究的结果,结合到S公司在华商业模式转型的关键成功因素的量化分析上,建立内部影响因素和外部影响因素两个维度的研究机制,发现在S公司其影响因素中外部影响因素中的客户价值主张和运营模式、内部影响因素中的商业人才培养及管理是对S公司商业模式转型的最为关键的成功因素。其次,还有业务冲突诊断与化解、调整内部管理体系、增加员工认同、人才战略管理、欧美工业4.0智能制造业务在中国的导入、与供应商的信息沟通与交互、技术研发团队建设以及关键资源整理能力等也是企业转型的成功因素。最后,在根据量化分析的结果,因势利导地提出S公司工业4.0转型的相应对策,加强对“向谁创造价值”这个命题的理解,工业4.0制造、执行、单元测试等各个环节要利用大数据和数字化技术,使其建立与客户更加紧密的数字驱动合作关系,以数字化赋能客户价值主张为落脚点来打造良性商业生态系统,深入推进实施以服务客户为导向的智能测试商业模式,赢得可持续竞争力等提供了完整的企业商业模式战略转型方案来应对智能时代的到来。更多还原

【Abstract】 With the globalization of the world economy,the development of regional economic integration and the lessons brought to the world by the global economic crisis,all countries put the development of manufacturing industry in a more important position.The strategic transformation of business model of enterprises has increasingly been put on the agenda of manufacturing enterprises and become the focus of industrial chain coordination.As an important form of realizing the transformation and upgrading of traditional manufacturing industry,the strategic transformation of enterprise business model has become one of the criteria to measure a country’s industrial economic influence.With the gradual formation of the world’s space economy system,China’s participation in the division of labor in the global manufacturing industry chain is becoming more and more active.Traditional manufacturing enterprises are promoting international real economy exchanges.Flow plays a guiding role.Therefore,how to transform the business model of enterprises to meet the new requirements of industrial upgrading and win-win cooperation between China and other countries in the background of the fourth industrial revolution with intelligent manufacturing as the dominant factor is also an important part of government supply-side reform in the Industry 4.0 era.Through questionnaire survey,fuzzy Delphi method and fuzzy analytic hierarchy process,this paper explores the key success factors of the strategic transformation from traditional industry to Industry 4.0 business model,and puts forward a complete framework of the key success factors of S company’s business model Industry 4.0 transformation in China.In the company S key success factors of the transformation of business model in China in the process of analysis and discussion,find out the suitable for the law of the company S business model transformation in China,further excavate the universal key success factors,to help industry enterprises in business model 4.0 strategic transformation better meet customer needs and their own development goals.In this paper,through the common research methods and theory of business model transformation is introduced into the company S business model on the analysis of the transformation of Industry 4.0,based on the four essential factors of S company’s existing business model and the analysis of the problems,to guide the company S make Industry 4.0 business model transformation,and thus build up the customer,market environment,industry background,let public relations,regional and industrial enterprise internal and external factors such as economic background will be the larger impact on enterprise business model of strategic transformation on company S,but the influence degree of each have differences,affect the enterprise business model the influence factors of strategic transformation is different also.Therefore,it is necessary to analyze the key success factors of S company’s business model transformation from the perspectives of different customers,market environment,industry background,public relations,regional and industrial economic background,and discuss the effective management mechanism of S company’s successful business model transformation in China.In this paper,the fuzzy Delphi questionnaire survey method was used to carry out a detailed empirical study,and the opinions of 19 technical and marketing personnel and business management experts were investigated and interviewed.The obtained questionnaire data were sorted out and analyzed by using the fuzzy analytic hierarchy process.According to the result of empirical research,combined with company S’ key success factors in the transformation of business model in China on the quantitative analysis,establish the internal factors and external factors affecting the research mechanism of two dimensions,found in S company the external influence factors in the influence factors of customer value proposition and operation mode,internal factors affecting business personnel training and management of the company S business model transformation is the most critical success factor.Secondly,business conflict diagnosis and resolution,adjustment of internal management system,increase of employee identification,talent strategy management,introduction of European and American Industry 4.0 intelligent manufacturing business in China,information communication and interaction with suppliers,construction of technology R&D team and ability to organize key resources are also successful factors for enterprise transformation.Finally,in according to the results of quantitative analysis,put forward by the corresponding countermeasures of S company Industry 4.0 transformation,strengthen the "who to create value" the understanding of this proposition,industrial manufacturing,execution,4.0 unit test and so on each link to take advantage of big data and digital technology,the established digital drive and closer cooperative relationship with customers,with digital can assign the customer value proposition as the foothold to build good business ecosystem,and thorough going efforts to promote the implementation of customer service oriented intelligent test business model,won the sustainable competitive power provides a complete enterprise business model,such as strategic transformation plan to cope with the arrival of the era of intelligence.更多还原