【作者】 张旭；

【导师】 宋铮；

【作者基本信息】 辽宁大学 ， 新闻与传播（专业学位）， 2019， 硕士

【摘要】 奥运会作为世界上最有影响力的运动会,它的举办是全世界关注的焦点。经过岁月的积淀、历史的发展,体育从最初的游戏到之后的身体训练,慢慢发展成为了具有政治意义的竞技比赛。奥运会作为竞技体育的最大载体,无疑会成为媒介宣传的重要对象。我国的奥运新闻报道起步较晚,《人民日报》在《申报》和《大公报》先前的报道经验上,经过30多年来的探索与发展,逐渐形成了一套完整的奥运报道体系。本文分析了《人民日报》从1984年至2016年共九届奥运报道的历程,首先在第一章从宏观上揭示了《人民日报》在九届奥运报道中发展的数量变化以及总体的发展特征;其次本文通过文本分析的方法分析了这九届奥运报道中《人民日报》主要的议题,再通过分类总结得出了不管是哪种议题的报道,都是为媒体自身所设定的奥运报道框架所服务,而这种框架又是为最终的奥运报道宣传目标所服务。通过一系列的分析,本文较全面的总结出了《人民日报》九届奥运会的报道特点和阶段特征以及存在的问题,并在最后给出了建设性意见。更多还原

【Abstract】 As the most influential games in the world,the Olympic Games are the focus of attention all over the world.After years of accumulation and historical development,sports from the initial game to the physical training,has gradually developed into a competitive competition with political significance.As the biggest carrier of competitive sports,the Olympic Games will undoubtedly become an important target of media propaganda.China’s Olympic news coverage started relatively late.People’s Daily has gradually formed a complete Olympic reporting system through more than30 years’ exploration and development in the previous reporting experience of Shenbao and Ta Kung Pao.This paper analyses the course of the report of the People’s Daily from 1984 to 2016 on the nine Olympic Games.In the first chapter,it reveals the quantitative changes and overall development characteristics of the development of the People’s Daily in the report of the nine Olympic Games from a macro perspective.Secondly,it analyses the main topics of the People’s Daily in the report of the nine Olympic Games by means of text analysis,and then summarizes them by classification.It is concluded that the coverage of any topic serves the Olympic reporting framework set by the media itself,and this framework serves the ultimate goal of Olympic reporting and publicity.Through a series of analysis,this paper summarizes the reporting characteristics,stage characteristics and existing problems of the Ninth Olympic Games of People’s Daily comprehensively,and finally gives constructive suggestions.更多还原