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“老漂族”插画设计中色彩情感的表达与研究

The Expression and Research of Color Emotion in the Illustration of "Lao Piao Nationality"

【作者】 杨静

【导师】 陈琛; 王伟峰;

【作者基本信息】 河南大学 , 艺术硕士(专业学位), 2019, 硕士

【摘要】 插画的本质是表现其内在情感,色彩作为情感表现的重要方式之一,无论在传统绘画还是现代插画表现中都显得至关重要。从插画的情感表现上来看,色彩的选择需要全面地对色彩心理进行研究以及充分发挥主观能动性。优秀的插画作品可以让人产生情感共鸣,引起对某种问题的思考,更有效的传达画面信息和思想情感,使插画内容可以达到形式与功能的统一。本课题立足于对色彩情感的研究,从色彩情感与色彩心理的理论方面入手,了解色彩与人心理的相互作用,通过对绘画中色彩情感的表现方式的分析与探索,总结出色彩情感在插画中的价值,并进一步提取色彩情感在插画中的运用方法,最终展示在“老漂族”插画设计这一课题中。相对于现有的表现社会问题的插画,本课题的创新点在于将绘画中表现情感的方法与技巧运用于插画设计中,并通过色调变化的方式表现情感升温,从而突出问题所在。具体到现实问题,很多表现社会问题的插画将重点放在问题的论述上,忽视了情感的传达。本课题在说明问题的同时,注重情感的渲染和变化。在研究方法上通过案例分析法、文献分析法、比较几种色彩的情感效应,以及色彩的不同的搭配会产生不同的色彩心理反应,激发观赏者内心的情感触动。本文通过讲述色彩情感的具体概念,对色彩情感的概述和发展到色彩情感对绘画创作的意义进行分析。通过对西方绘画大师作品的研究,引申出色彩情感在插画创作中的表现方法。通过色彩与形体的结合、色相的对比、冷暖色调的塑造来烘托画面的整体情感氛围。从调研与分析中,归纳出“老漂族”人群生活中的情感缺失,以及在此类问题发展过程中的情感变化。在对现今表现“老漂族”的插画设计调研中,发现同类作品的优点及不足之处,在本次课题中加以改进和创新。具体到本次课题的创作,详细说明灵感来源及设计过程、人物形象的设计步骤、色彩的选择、以及场景的设计。以系列插画的表现方式展示,在最终的展示中,将设计的插画应用于不同的载体,使本课题更加具有延展性,情感氛围更加浓烈。

【Abstract】 The essence of illustration is to express its inner feelings.As one of the important ways of emotional expression,color is very important in both traditional and modern illustration.From the perspective of emotional expression of illustration,the choice of color requires a comprehensive study of color psychology and full play of subjective initiative.Excellent illustrations can evoke emotional resonance,arouse thinking about certain problems,more effectively convey picture information and thoughts and emotions,so that the content of illustrations can achieve the unity of form and function.This paper is based on the research of color emotion,starting from the theoretical aspects of color emotion and color psychology,to understand the interaction between color and human psychology.Through the analysis and exploration of the expression of color emotion in Chinese and Western paintings,it summarizes the value of excellent color emotion in illustration,and further extracts the application method of excellent color emotion in illustration,which will eventually be displayed in the "Lao Piao Nationality".Illustration design in this topic.The illustration of social hot issues focuses on the expression of color emotions in the expressive techniques to achieve the purpose of arousing public emotional resonance and communication.Compared with the existing illustration of expressing social problems,the innovation of this topic is to apply the methods and techniques of expressing emotions in painting to illustration design,and to express the change of emotions and the development process of problems through the way of tone change,so as to further highlight the problems.Specifically to practical problems,many illustrations of social problems focus on the discussion of the problem,ignoring the transmission of emotions.While explaining the problem,this topic pays attention to the rendering of emotion,and expresses the change of emotion after solving the problem through some pictures.In the research method,through case analysis,literature analysis,comparison of the emotional effects of several colors,and the different collocation of colors will produce different color psychological reactions,which will stimulate the viewer’s inner emotional touch.This paper describes the specific concept of color emotions,from the overview and development of color emotions to the analysis of the significance of color emotions in painting creation.Through the study of the works of the Western painters,this paper extends the expressive methods of brilliant color emotion in illustration creation.Through the combination of color and form,color contrast,cold and warm tone shaping to foil the overall emotional atmosphere of the screen.Through investigation and analysis,the emotional deficiencies in the life of the "Lao Piao" people and the emotional changes in the process of the development of such problems are summarized.In the research of illustration design of "Lao Piao Nationality",the advantages and disadvantages of similar works are found,which are improved and innovated in this topic.Specifically to the creation of this topic,the source of inspiration and the design process,the design steps of characters,the choice of color,and the design of scenes are described in detail.In the final display,the designed illustrations are applied to different carriers to make the subject more extensible and emotional.

【关键词】 插画设计老漂族色彩情感
【Key words】 Illustration DesignLao Piao NationalityColor Emotion
  • 【网络出版投稿人】 河南大学
  • 【网络出版年期】2020年 01期
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