【作者】 孙虹；

【导师】 韦艳丽；

【作者基本信息】 合肥工业大学 ， 工业设计工程（专业学位）， 2019， 硕士

【摘要】 城市文化建设是城市全面发展的软实力。随着经济的高速发展,城市文化特征逐渐模糊,识别性越来越低。为了打造个性化都市,增强城市文化魅力,扩大贸易来往,提升城市社会认知度,提高城市发展综合实力,城市文化建设逐渐受到关注。城市徽标作为城市形象最具视觉冲击的具象形态,更是城市文化建设的首要突破点。城市徽标是城市的符号、是市民对城市的期望,也是城市发展的核心理念。城市的历史文化、建筑风格、风俗习惯、坊间故事和地域特色等都与城市徽标息息相关。如何构建城市徽标设计系统,全面掌握城市徽标设计,是促进城市文化建设的重要助力。本文主要从城市徽标的历史文化、功能覆盖、象征符号、设计形式和色彩应用几个方面剖析欧洲城市徽标,并归纳欧洲城市徽标设计体系。通过前期的大量文献阅读、收集采样及抽样问卷调查,本文首先从文化角度梳理欧洲城市徽标的历史脉络、发展与应用,了解各类象征符号的寓意;再从艺术设计角度解析城市徽标的形态设计、色彩规则和色彩组合等,并辅以实际案例和抽样调查相关数据作为支撑;归纳总结欧洲城市徽标设计体系,结合调研结果验证欧洲城市徽标设计体系的有效性。通过本研究,归纳出一套完整的城市徽标设计体系,全面了解城市徽标设计的方法及意义,理解城市徽标对于欧洲城市文化建设的影响,为国内外城市文化建设提供借鉴。更多还原

【Abstract】 The construction of city culture is the soft power of the city’s all-round development.With the rapid development of the economy,the urban cultural characteristics are gradually blurred and the recognition is getting lower and lower.In order to create a personalized city,enhance the charm of urban culture,expand trade contacts,enhance urban social awareness,and improve urban comprehensive strength,urban cultural construction has gradually attracted attention.As the most visual impact of the city image,the city emblem is the primary breakthrough point in urban cultural construction.The city emblem is the symbol of the city,the expectation of the citizens to the city,and the core idea of the city development.The city’s history,culture,architectural styles,customs,stories and regional characteristics are closely related to the city emblem.How to build a city emblem design system and comprehensively master the design of city emblem is an important assistance to the development of urban culture construction.This paper mainly analyzes the European city emblems from the aspects of historical and cultural,functional coverage,signs and symbols,design forms and color applications of the city emblem,and induces the European city emblem design system.Through a large number of literature reading,collect sampling and sampling questionnaires in the early stage,this paper firstly combs the historical context,development and application of European city symbols from a cultural perspective,and understands the meaning of various city emblems;then analyzes the shape of city emblems from the perspective of art design.Design,color rules and hue use,supplemented by actual cases and sample survey data as a support;summed up the European city symbols design system,combined with the results of the survey to verify the effectiveness of the European city logo design system.Through this research,a complete set of urban logo design system is concluded,the method and significance of city emblem design are comprehensively understood,and the impact of urban logo on European urban cultural construction is understood,which can provide reference for domestic and foreign urban cultural construction.更多还原