【作者】 朱鹏；

【导师】 张正堂；

【作者基本信息】 南京大学 ， 工商管理（MBA）（专业学位）， 2019， 硕士

【摘要】 在VUCA的时代下,企业间的竞争日趋激烈,企业对于人才的需求与抢夺逐渐白热化,对于人才的需求也趋向于年轻化、综合化。企业不仅需要招聘经验丰富的员工,还需要投入大量的人力物力来招聘高校应届毕业生作为人才梯队建设的基石。对企业来说,校园招聘是获取人才新鲜血液的主要方式。加强校招宣传,增强雇主品牌建设与推广,以学生体验为导向,才能为企业最终招聘到合适的应届毕业生,为企业未来发展助力。因此,校园招聘已成为企业对年轻人才获取和储备的重要途径。它不仅可以解决人力资源获取问题,还可以通过校园招聘来提升企业形象。发挥企业雇主品牌的作用,提高企业在人才市场中的形象与知名度。本文采用文献法、信息归纳法、定量分析法,从战略人力资源管理、成就动机、心理效应等基础理论的研究出发,以B公司2018年校园招聘实践及校园招聘数据作为研究基础,从校园招聘的目标、渠道、甄选等角度分析了B公司的校园招聘存在的问题,针对B公司如何提高校园招聘工作的质量和效率,扩展校园招聘渠道,提升B公司在校园端的雇主品牌形象等方面提出相应的对策,包括加大雇主品牌推广与创新,重新设计校园宣讲会内容,强化内部推荐在校园招聘中的运用,运动AI技术助力校园招聘等。通过对B公司校园招聘问题的研究,本文认为校园招聘需要运用科学先进的人才甄选工具。注重校园招聘工作的专业度。从用户体验出发,关注工作质量和效率,保证校园招聘最终的效果。企业才能获取更多的优质新鲜血液,为企业的长期发展打好人才基础。本文对其他公司未来的校园招聘工作开展,具有一定指导作用和借鉴意义。更多还原

【Abstract】 In the age of VUCA,competition among enterprises is becoming increasingly fierce.The enterprises demand for talents are increasing sharply and the talent war is becoming more and more intense.Moreover,companies are intended to find target talents from young generation with comprehensive skills.Professional hiring is essential for a company,also fresh hiring from universities is worth lots of investment for long-term and stable company development.Campus hiring is the major young talent acquisition channel for a company.To accelerate future development and win campus recruitment talent war,enterprises need to enlarge campus hiring promotion,enhance employer branding and focus on students’ interview experience.In other words,campus hiring has become essential for companies to build up talent pool,which needs to be put in strategic level for a company’s long-term development.Through investment and improvement in campus hiring,enterprises can build up good employer image,enhance employer branding and therefore attract the best target talents.The methods of literature research,information induction,quantitative analysis are used in this essay,and the author’s study is based on the theory of strategic human resource management,achievement motivation,mental effects,etc.The study of this essay is based on 2018 campus hiring practice and data of company B.The author analyzed current problems in campus hiring of company B from perspective of hiring target,hiring channels,assessment and etc.In the end,the author provides solutions for Company B to increase campus hiring quality and efficiency,enlarge hiring channels and enhance employer branding image in campus hiring.The author also points out creative points in employer banding,campus talk designing,promoting internal referral and using AI technology in campus hiring.Through case study of campus hiring in company B,the author concludes that advanced hiring tools in campus recruitment will make campus hiring more professional and focusing on user experience will guarantee campus hiring effect and bring more new talents to boost long-term development of a company.The author hopes that this essay will provide guidance and reference for other enterprises to carry out campus recruitment in future.更多还原