【作者】 杨勇；

【导师】 雷晓凌； 邓声强；

【作者基本信息】 云南大学 ， 项目管理， 2018， 硕士

【摘要】 “十二五”时期,我国公路建设市场保持了高速增长,大量企业进入公路勘察设计行业。进入“十三五”,全国公路建设整体放缓,但云南公路建设仍有很大的市场空间,导致越来越多的外地公路勘察设计企业进入云南市场,进一步加剧了行业竞争。同时随着政府监管及法律法规的进一步完善,对公路勘察设计企业提出了更高的要求。在这样的背景下,HT公路设计院作为云南本土私营公路勘察设计企业,通过近几年的发展,在人才及技术等方面有了很大的提高,但未形成清晰的发展规划,面对竞争的加剧及市场环境的不断变化,如何通过战略管理实现企业“十三五”期间的持续发展显得越来越重要。基于这个原因,本文首先阐述了发展规划及战略项目研究的必要性及重要性,随后参考企业战略管理的相关理论和方法,通过HT公路设计院内部资源的调查和分析,认为企业在人才、技术、资金及口碑等方面有一定的积累,在旅游公路及高速公路勘察设计业务方面有一定的铺垫,但在管理、绩效及市场拓展等方面存在不足。通过对企业外部环境PEST分析及行业五力模型分析,发现企业面临云南高速公路持续发展的良好机遇,但同时也面临行业竞争加剧及利润下降的风险。接着运用SWOT分析,结合企业的愿景和使命,制定出HT公路设计院的总体发展规划,即“在十三五期间,把公司从一个以国省道改造勘察设计为主的单一性企业通过发展优势,把握旅游公路趋势,逐步进入高速公路勘察设计市场,争取从资质及综合实力等方面均达到甲级设计院水平”,最后从差异化及成本领先竞争战略的角度出发,制定出HT公路设计院的五大战略项目及六项保障措施。本文通过具体案例的分析,对HT公路设计院的长期发展具有重要意义,同时对我国中小公路勘察设计企业有借鉴意义。通过战略项目的研究将发展规划的目标具体化,丰富了战略管理的研究内容。更多还原

【Abstract】 During the 12^th Five-Year Plan,with the increasing development of our country’s highway construction,many enterprises enter into the highway exploration&design market.When enter into13^thh Five-Year Plan.With the decelerating trend in highway construction among the whole country,but there are certain increasing space in Yunnan’s highway construction market.So it causes more and more highway exploration&design enterprises which come from other provinces swarm into Yunnan’s market,leading competition which become more and more fierce in this field.In the meantime,with the improvement of government supervision and the relative laws,the government require higher standard in highway exploration&design companies.Under this background,HT highway plan and design institution-the local highway exploration&design privately-owned company,through resent years,it have great improvement in talents,technology etc.But it can’t come up with a clearly developing plan.Facing the fierce competition and the changeable marketing environment,so how to realize continuous improvement by strategic management is more and more important.Basing those reasons,firstly,this thesis states the necessity and importance of developing plan and strategic projects,and then I look up some strategic management and strategic projects’methods and theories which are related to my topic.This research analyze the external and internal environment through HT highway plan and design institution in order to find out the internal advantages and disadvantages,external opportunities and threats that the enterprises are facing.Through the analysis,it shows that HT highway plan and design institution has some accumulation in several aspects such as talents,technology,capital,reputation and so on,at the same time,it has some bases on tourism and high-speed exploration&design.It also exists some shortages in marketing development,enterprise management and performance.Through the PEST analysis of HT highway plan and design institution’s external environment and the five-force model of highway filed.It shows that the company is facing a good opportunity which is the continuous development of Yunnan’s high-speed highway,but also facing the risks of fiercer competition and profits decline.Finally,using SWTO and integrate HT highway plan and design institution’s mission and vision.This thesis set out the overall development and plans of HT highway plan and design institution,that is to change the company from the national&provincial highway exploration&design to enter not only in national&provincial highway exploration&design,but also in high-speed highway exploration&design through developing its advantage and grasp the trend of tourism highway,strive for obtaining the class A in comprehensive abilities to match other Plan&design institution in 13^thh Five-Year Plan.At last,to formulate HT highway plan and design institution’s strategic projects and guaranteed measures through differentiated competition and leading cost’s vision.This thesis based on the analysis the case of HT highway plan and design institution,it can not only provide some reference to small and medium company in our country but also have important meaning to HT highway plan and design institution’s long term development.At the same time,to embody the strategic plan through studying strategic projects,it can enrich the contents of strategic management.更多还原