【作者】 张鑫；

【导师】 胡奕明；

【作者基本信息】 上海交通大学 ， 会计（专业学位）， 2017， 硕士

【摘要】 建筑业是我国的传统支柱产业,在国民经济建设中发挥了十分重要的作用,与建筑业密切相关的建筑装饰行业是一支充满生机和活力的力量,在建筑经济高速发展的三十年中也发挥了十分积极的作用。近年来,随着我国供给侧改革的结构性调整和经济增速的节奏发生了稳中求进的变化,建筑经济的大数据也产生了一些波动。如何提升建筑装饰企业自身的核心竞争力、实施转型升级?如何提高企业的成本管理水平,提高资本营运能力,实施资本经营成本最小化?这些棘手的难题,都将再次成为中小民营建筑装饰企业,必须要思考与回答的问题。企业作为供给侧改革的微观经济主体,应该通过调整自己企业的经营管理要素,争取获得更好的生存空间和发展机会,而基于价值链理论的管理方法,则为我们中小民营建筑装饰企业提供了新的经营管理方法及理论依据。通过对全球经济、国内建筑经济的评估分析,本文研究设计并实施了A建筑装饰公司、基于价值链体系在“经营机制、人力资源、资本管理、改善企业外部环境”等方面的改革方案,同时本文还提出了建筑装饰行业的价值链体系改革思路与战略发展思考。更多还原

【Abstract】 Construction industry is a traditional pillar industry in our country,which plays a significant role in the development of national economy.Building decoration business,who closely related to the construction industry,has been flourishing rapidly in the past thirty years,which in turn has a quite positive influence on the progress of construction economy.Along with the national structural reform on the supply side as well as the change of economy development rhythm,there has been some fluctuations in the big data of construction economy.Dilemmas on how to improve company’s core competence,how to go through transformation and upgrading,how to enhance the ability on cost management,lower the cost as much as possible,have become the problems that small and medium-sized building-decoration enterprises must consider and give solutions to.As the micro-economic subjects in the reform on supply side,enterprises should fight for better living space and development opportunitiesthrough adjusting their management elements.The value chain theory,on the other hand,provides new management approaches and theoretical foundation for the building-decoration business mentioned above.By analyzing present global as well as domestic construction economy,this article designs and goes through building decoration company As reforms which focus on“management structure,human resources,capital control,and improvement on enterprise external environment”,at the mean time also puts forward reflections on the value chain reform and development of building decoration industry as a whole.更多还原