【作者】 高原；

【导师】 石华龙； 黑一烊；

【作者基本信息】 兰州大学 ， 艺术·艺术设计（专业学位）， 2019， 硕士

【摘要】 文章从民俗合体字的基本构成元素、形态规律和表现形式为切入点,分析其起源、符节传承、文化的诉求和变化。对民俗合体字的表现方法,文字型、指示型和图像型造型特征进行研究。阐明民俗合体字的设计可以通过最基础、最朴素、最简单的文字元素,构建出最具特色、最为深沉、最富内涵的文化语境。在实践部分,以书籍设计、海报设计、民俗合体字衍生品设计为例,对其“形”与“态”之间的关系、作用及设计、识别、感知等,试图重拾并重新审视、挖掘传统民俗文化的因子,从而为当代设计提供新的思路和借鉴。更多还原

【Abstract】 The article takes the basic constituent elements,morphological laws and manifestations of folk-combined characters as the starting point,and analyzes its origin,symbolic inheritance,cultural appeals and changes.And research the expression of folk custom characters,character type,indicating type and image type.To clarify the design of folk custom characters,we can construct the most characteristic,deepest and richest cultural context through the most basic,simple and simple text elements.In the practice part,taking book design,poster design,and derivative design as examples,the relationship,role,design,recognition,and perception of the "shape" and "state" of folk-fitted characters are tried to regain and re-examine.Exploring the factors of traditional folk culture,thus providing new ideas and references for contemporary design.更多还原