【作者】 杨萍；

【导师】 李彦彬；

【作者基本信息】 河北大学 ， 艺术设计（专业学位）， 2019， 硕士

【摘要】 中国文化创意产业的蓬勃发展使文创设计备受关注,其中对传统文化的现代设计转化成为当下的设计热潮。作为中华文明的至上瑰宝,汉字历经几千年的演变与发展,蕴含了华夏民族独特的思维方式和审美心理,尤其是带有原始气息的古汉字呈现出多元的发展形态,具有强大生命力。因此,学习研究古汉字的起源发展和设计应用,是优秀传统文化发展的必行之路。所以,我们需要运用现代的设计方法带给人们全新解读传统文化的方式,探索古汉字再设计的新思路,将传统文化以“润物细无声”的创意方式植入民众的生活中。现藏于河北博物馆的“错金银鸟篆文铜壶”是具有较高艺术和文化价值的历史遗产。鸟篆文造型复杂充满神秘感,是极具装饰风格的一种古汉字。本项目以铜壶鸟篆文作为研究对象,通过查阅相关文献资料,博物馆考察调研,对鸟篆文的产生、文化内涵进行了分析整理,归纳总结造型特点,探讨鸟篆文的吉祥涵义结合传统吉祥元素进行图形化设计的可行性,为实践提供理论基础。“鸟语华香”文创产品基于“错金银鸟篆文铜壶”鸟篆文,将中国古代装饰字体、吉祥图案以及剪纸、年画等具有民族特色的文化元素相结合。从这个角度出发,在梳理铜壶铭文结构特征和笔画基础上,融合篆书笔画,提取吉祥寓意图形元素与新字体进行嫁接组合,使这种图形化的视觉符号能够被更好认知,增强文字的直观性和可读性。产品以“趋吉避凶,祈福纳祥”作为创意点,设计集合了“辟邪熏香”等四款产品的福盒套装,符合当代人的生活方式和审美意趣。铜壶鸟篆文的再设计能够使这种古汉字更适合现代人的阅读习惯,同时传播民族文化。通过现代设计的方式赋予产品功能性、审美性,实现其潜在的经济价值和文化价值。产品旨在传递吉庆祥瑞,表达向往美好生活的积极态度,感受古人爱美、表达美的生活情趣,增添生活仪式感,增进人与人之间的情感交流。实践传统文化与现代设计有机结合的新方式,使人们体会传统生活美学和文化习俗,传统文化得到普及并焕发出勃勃生机。更多还原

【Abstract】 The vigorous development of China’s cultural and creative industry has attracted much attention to cultural and creative design,among which the modern design of traditional culture has become the current design boom.As the supreme treasure of Chinese civilization,Chinese characters have undergone thousands of years of evolution and development,which contains the unique thinking mode and aesthetic psychology of the Chinese nation.In particular,ancient Chinese characters with primitive flavor present diversified development forms and have strong vitality.Therefore,learning and studying the origin,development and design and application of ancient Chinese characters is a necessary way to inherit excellent traditional culture.Therefore,we need to use modern design methods to bring people new ways to interpret traditional culture,explore new ideas for the redesign of ancient Chinese characters,and integrate traditional culture into people’s lives in a creative way of "Moistening things silently"."The Bronze Kettle Inlaid with Gold and Sliver and with Sealed Characters Motifs" which is now stored in Hebei Museum.It is a cultural heritage with high artistic and cultural value.The complex and mysterious design of bird seal script is an ancient Chinese character with decorative style.This project by what bird seal letter as the research object,by consulting relevant literature,the museum research,to the birds seal letter,cultural connotation are analyzed,summarized what bird seal letter the structure characteristics of birds seal letter auspicious meanings combined with the traditional auspicious element feasibility of graphical design,providing theoretical basis for practice.Based on the "The Bronze Kettle Inlaid with Gold and Sliver and with Sealed Characters Motifs","Niaoyuhuaxiang"(birds singing in blooming flowers)cultural creation products combine Chinese ancient decorative fonts,auspicious patterns,paper-cutting,New Year paintings and other cultural elements with national characteristics.From this point of view,on the basis of combing the structural features and strokes of the bronze pot inscriptions,modern font design method is applied to integrate seal script strokes and extract graphic elements of auspicious implication for grafting and combination with the new font,so that the visual symbols of this kind of graphics can be better recognized and the characters can be more intuitive and readable.The products take "Pray for good luck and avoiding evil" as the creative point,and design a set of four products such as "Warding off Evil Spirits and Incense",which is in line with contemporary people’s lifestyle and aesthetic interest.The re-design of the bronze pot bird seal script can make the ancient Chinese characters more suitable for modern people’s reading habits and at the same time spread the national culture.By means of modern design,products are endowed with functionality and aesthetics to realize their potential economic and cultural values.The purpose of the product is to convey auspicious,express the positive attitude of yearning for a better life,feel the ancients love beauty,express the beauty of life interest,add a sense of life ceremony,enhance the emotional exchange between people.The design practice organically combines the traditional culture and the modern design new way,causes the people to experience the living aesthetics and the cultural custom,the traditional culture has been popularized and glowed with vigor.更多还原