【作者】 刘闯；

【导师】 刘昀；

【作者基本信息】 广西师范大学 ， 体育学， 2019， 硕士

【摘要】 2013年9月至今,“一带一路”背景下我国与沿线国家在政治、经济、文化上的交流进一步加深,沿线国家希望开拓新的合作领域,我国也借助“一带一路”的合作、共赢打造民心共同体,从而进一步加强我国与沿线国家的国际交流、联系。在国家提高文化软实力和加快发展体育产业战略的背景下,武术文化的推广得到了高度重视,武术不但是中国独有的民族体育项目,同时是独具民族特色的文化结晶,武术文化的国际推广代表着中国的文化文明和“一带一路”背景下中国的大国形象。在保留中国传统文化精髓的同时实现国际间的推广是我国武术文化“走出去”的难点,因此在“一带一路”背景下对沿线各国推广过程中,更加应该注重优化推广方式、路径,有针对性提出适合武术文化国际推广的最佳路径,是本课题亟待解决的问题。本文采用文献资料、专家访谈、数理统计、逻辑分析、调查问卷等研究方法对“一带一路”背景下我国武术文化国际推广战略进行SWOT定性分析研究,旨在为我国武术文化国际推广寻求一条可持续发展的道路。本文首先,通过文献资料和专家访谈对武术发展的国际现状进行归纳统计,最终得出对武术在“一带一路”背景下国际发展现状展开四个方面的系统分析,即“一带一路”背景下中国武术文化进行SWOT定性分析:S(S1武术文化资源丰富、S2武术文化的传播基众较广、S3武术文化产业富有特色、S4武术文化产业富有特色、S5国家层面政策的大力扶持);W(W1武术文化相关产业链不够成熟、W2武术文化融资渠道单一、W3武术文化产业整体规模较小、W4武术文化内部认同感降低、W5武术文化推广中时效性较弱);O(O1武术产业竞争力较强、O2武术价值功能倍受重视、O3武术产业转型升级与融合发展、O4信息化网络媒体促进武术文化传播、O5全球文化大融合提高武术文化推广机遇);T(T1外域体育文化的冲击、T2复合型武术专业人才的缺乏、T3各国文化差异性影响、T4武术文化网络平台宣传力度较弱、T5武术文化国际认识度不够)。其次,在SWOT定性分析的基础上建立SWOT-AHP定量模型,通过对模型内数据分析,最后推理出“一带一路”背景下中国武术文化推广应采用SO结合的发展战略,即:制定出充分利用政策扶持大力兴办武术文化产业实施科技战略;注重武术全面型人才的培养实施人才强业战略;深挖传统武术中的丰富资源实施文化资源产业化战略;打造中国武术文化品牌特色实施产业龙头带动战略;重用网络媒体平台实施中国武术文化产业精品战略;提升产业竞争力实施市场渗透战略。通过本研究,希望能为“一带一路”背景下我国武术文化国际推广战略选择提供有效的建议,从而进一步增进沿线各国与中国的文化交流,进一步开发新领域的合作项目,为我国其他优秀民族传统文化的推广与发展提供一定的借鉴和参考。更多还原

【Abstract】 In September 2013,along the "the Belt and Road Initiative"(B&R)under the background of our country and country in political,economic and cultural exchanges to further deepen,along the countries hope to explore new areas of cooperation,our country also use "area along the" win-win cooperation,to build a community of people,thereby further strengthening our country along with the country’s international communication and contact.In countries improve culture soft strength and speed up the development strategy of sports industry background,the martial arts culture got attaches great importance to the promotion of martial arts is not only unique to China’s national sports,is the unique characteristics of the ethnic culture crystallization at the same time,wushu culture represents the culture of Chinese civilization and promoting the "area" under the background of China’s power image.While keeping the essence of Chinese traditional culture and to achieve the international promotion of Chinese wushu culture "going out" is difficult,so under the background of "area" in the process of countries along the promotion,more should pay attention to,path optimization promotion way,targeted put forward for the best path to promote the international martial arts culture,is a problem urgently to be solved in this project.In this paper,literature,expert interviews,mathematical statistics,logical analysis,questionnaire and other research methods are used to conduct SWOT qualitative analysis and research on the international promotion strategy of Chinese martial arts culture under the background of "One Belt And One Road",in order to seek a sustainable development path for the international promotion of Chinese martial arts culture.In this paper,first of all,through literature review and expert interview,summarized the present situation of the international development of wushu,finally it is concluded that the martial arts in all the way "area" under the background of the international development situation on four aspects of system analysis,namely "area" Chinese wushu culture under the background of the SWOT qualitative analysis: S(S1 wushu culture resources are rich,S2 martial arts culture spread the broad,S3 martial arts culture industry characteristic,S4 wushu culture industry characteristic,S5 national policy vigorously support);W(W1 martial arts cult-related industrial chain is not mature enough,W2 martial arts culture financing channel is single,W3 martial arts culture industry overall scale is small,W4 martial arts culture internal identity is reduced,W5 martial arts culture promotion in the timeliness is weak);O(O1 martial arts industry has strong competitiveness,O2 martial arts value function is highly valued,O3 martial arts industry transformation and upgrading and integrated development,O4 information network media to promote the spread of martial arts culture,O5 global cultural integration to improve the promotion opportunities of martial arts culture);T(T1 impact of outland sports culture,T2 lack of compound martial arts professionals,T3 impact of cultural differences among different countries,T4 weak publicity of martial arts culture network platform,T5 insufficient international awareness of martial arts culture).Secondly,on the basis of SWOT qualitative analysis,the swot-ahp quantitative model is established.Through the analysis of the data in the model,the development strategy that combines SO should be adopted in the promotion of Chinese martial arts culture under the background of "B&R".Pay attention to the cultivation of all-round martial arts talents and implement the strategy of strengthening the industry of talents;The rich resources in traditional martial arts should be deeply dug to implement the industrialization strategy of cultural resources.Build Chinese wushu culture brand characteristics implement industry leading strategy;Reuse network media platform to implement the strategy of Chinese wushu culture industry;Enhance industrial competitiveness and implement market penetration strategy.All the way through this research,hoping to "area" under the background of China’s strategic choice for promoting martial arts culture provide effective Suggestions,so as to further enhance along the national cultural exchanges with China,further development of new areas of cooperation projects,for the promotion and development of China’s other excellent national tradition culture provide certain reference and reference.更多还原