【作者】 刘涛；

【导师】 陈晶璞； 安义和；

【作者基本信息】 燕山大学 ， 工程硕士（专业学位）， 2018， 硕士

【摘要】 我国每年各类投资项目分布于各种产业,其中建设项目占绝大部分,房地产项目又是建设项目中的重要角色,房地产经济已然发展为我国国民经济的重要组成部分。为了促进行业整体进步,提高投资人的地产项目综合开发能力,必然需要科学、系统地总结以往经验,建立实施风险预判机制,避免发生重大经营损失,更加经济、高效地完成地产项目。地产项目后评价正是解决此类问题的。它可以为社会相关组织提供本项目的大量真实成果信息,为城市宏观发展规划制定及后续项目推进作基础性参考,使项目投资管理人可以量化客观地进行总结,更为重要的是为今后经营管理积累了十分宝贵的经验,逐步培养完善了核心经营团队,为企业提高行业竞争力打下了坚实的基础。本文对BHC这一典型地产项目所处的行业背景、项目后评价国内外发展情况和现实意义进行介绍,结合项目实际以及后评价基本概念、内容、常用方法、一般原则归纳出本文使用的评价方法。以通过调查取得的本项目基本情况和信息为基础,按照地产项目实施的普遍规律,利用资料调查、市场调查法、层次分析法以开发时间为轴构建本项目后评价体系。专家们对后评价体系内所有指标进行相对重要性评判并赋予权值。而后邀请具有较高专业素质并对本项目比较了解的人员作为评委,对各评价指标的实施成果进行打分投票,整理后遵循模糊综合评价法的计算原则得出各项最终得分。由此呈现出本项目各阶段工作的成功度,建议性提出项目实施工程中的关键工作,并总结了一些评价过程中的潜在问题及实施保障。文中以真实的地产项目为评价对象,充分还原地产项目实际运营过程中的各项必要工作,对综合型地产项目的实施过程和效果进行了详细的后评价。对评价结果进行分析后得出结论,简要汇总了项目后评价研究的不足及展望,为今后同类型项目提供借鉴指导。更多还原

【Abstract】 Annual distribution of various investment projects in various industries in our country,which accounts for the vast majority of construction projects,real estate projects is an important role in the construction project,and real estate economy has developed as an important part of the national economy.In order to accelerate the progress of the industry as a whole,and improve the real estate project comprehensive development ability of investors,we inevitably require scientific,systematically summarizes previous experience,establish implementation risk forecasting mechanism,avoid business major losses,to make real estate projects more economical and efficient.Post evaluation of real estate projects is to solve such problems.It can be relevant for the society organization to provide a large number of real achievements in the project information,macro development planning for the city and the subsequent project to promote basic references for,also can make the project investment manager can quantify objectively summarized,more importantly for future management has accumulated valuable experience,and gradually perfect the core management team,laid a solid foundation for enterprises to promote market competition ability.This paper introduces the industry background,domestic and international development and practical significance of post-evaluation of BHC,a typical real estate project,and summarizes the evaluation methods used in this paper based on the actual project and basic concepts,contents,common methods and general principles of post-evaluation.Based on the basic information and information of the project obtained through the investigation,and in accordance with the general law of the implementation of the real estate project,the post-evaluation system of the project is constructed based on the development time by using data investigation,market survey and analytic hierarchy process.Experts assess the relative importance of all indicators in the post-evaluation system and assign weights to them.After that,people with high professional quality and who are familiar with the project will be invited to be the judges,and the implementation results of all evaluation indicators will be graded and voted.The final scores will be obtained by following the calculation principles of the fuzzy comprehensive evaluation method.This shows the success of the work in each stage of the project,and suggests the key work in the project implementation,and summarizes some potential problems in the evaluation process and implementation guarantee.This paper takes real real estate projects as the evaluation object,fully restores the necessary work in the actual operation process of real estate projects,and conducts detailed post-evaluation on the implementation process and effect of comprehensive real estate projects.After the analysis of the evaluation results,the conclusion is drawn,and the deficiencies and prospects of the post-evaluation study are summarized,which provides reference and guidance for similar projects in the future.更多还原