【作者】 李军；

【导师】 施亮星；

【作者基本信息】 天津大学 ， 工商管理， 2017， 硕士

【摘要】 合资企业在华经营普遍会遇到由于文化差异引发的文化冲突,很多企业也因为文化冲突,造成经营困难。L公司作为生产型的中外合资企业,在企业成立之初的一段时间也同样经历了跨文化冲突,给合资双方的领导和员工带来了工作上诸多不和谐因素。该企业生产的产品主要为风力发电产品,原本有一个比较好的市场前景,但是因为跨文化冲突,使产品质量和销售没有达到预期效果。为了研究跨文冲突,从L公司跨文化管理的个案出发,对L企业在华的跨文化管理冲突给予梳理分析,并针对冲突的特点研究其管理策略,从而对新形势下的外资公司跨文化管理问题有新的理解和认识。为了找到跨文化冲突的深层次原因,L公司对企业的跨文化冲突进行全面诊断,以抽样调查形式的发放问卷,问卷的设计也是在以往前人研究的基础上结合企业的实际进行了一定的修改。通过问卷调查和定量测算分析,企业的跨文化冲突在调查者面前变得一目了然,根据调查问卷的方差计算和主成因子分析,公司在以下五个方面都存在跨文化冲突,主要包括价值取向、经营理念、管理方式、制度文化及沟通等,而造成这些冲突的原因有文化没有融合、忽视沟通、跨文化管理的经验不足。依照咨询团队的建议和一些以往的研究成果,得出了整合L公司跨文化冲突的一些基本策略。通过加强文化融合来解决公司合作双方的价值取向差异。完善沟通机制后有效来解决了沟通不到位、经营理念冲突以及管理方式冲突。以加强人员培训为手段解决,跨文化管理的经验不足的问题。通过实施人力资源本地化,来为企业长远发展打下基础。通过实施这些企业策略,企业的整合了新的企业文化,充分取得了一些比较好的的文化整合成果,经过对比调查分析,员工的工作满意度都有了很大的改观。普通对工作环境持有积极的态度。此次整合后形成了建立独特的制度文化,经过沟通大家认可了制度并严格执行制度规范,实现了管理规范化的要求,产品质量也随之提升。目前双方都在按照此次文化整合的发展方向管理着企业,企业的生产运营也有很大改观。更多还原

【Abstract】 Joint ventures operating in China generally encounter cultural conflicts caused by cultural differences,and many enterprises are also suffering from cultural conflicts,resulting in operational difficulties.As a Sino foreign joint venture,L company also experienced cross culture conflicts at the beginning of its establishment,which brought many disharmony factors to the leaders and employees of the joint venture.The company’s products mainly for wind turbines,originally had a better market prospects,but because of cross-cultural conflict,so that product quality and sales did not achieve the desired results.In order to study cross-cultural conflict,from the case of cross culture management of L company,to arrange a cross cultural analysis of conflict management of L enterprise in China,and to study the management strategies for the characteristics of conflict,and cross culture under the new situation of the foreign company management problems have a new understanding and understanding.In order to find the deep reasons of cross-cultural conflict,L company to conduct a comprehensive diagnosis of cross-cultural conflict of enterprises,in the form of questionnaire survey,questionnaire design is based on the previous research on the practical business of some modification.Through the questionnaire survey and quantitative analysis,cross cultural conflict of enterprises become clear in the investigation before the questionnaire according to the variance calculation and main factor analysis,the company has the cross cultural conflict in the following five aspects,including the value orientation,business philosophy,management system,culture and communication,and the reasons these conflicts have no cultural fusion,neglect communication,cross-cultural management experience.According to the advice of the consulting team and some previous research results,some basic strategies for integrating the cross-cultural conflicts of L companies.Through the strengthening of cultural integration to solve the value difference between the two sides of the company cooperation.After perfecting the communication mechanism,it effectively solves the problems of communication not in place,management concept conflict and management mode conflict.To strengthen staff training as a means to solve the lack of experience in cross-cultural management.Through the implementation of human resources localization,to lay the foundation for long-term development of enterprises.Through the implementation of enterprise strategy,enterprise integration of new enterprise culture,fully achieved some good results of the cultural integration,through comparative investigation and analysis,the job satisfaction of employees are greatly improved.Normally,positive attitude towards the work environment.After the integration formed a unique system of culture,through communication,we recognized the system,and strictly implement the system norms,to achieve the standardization of management requirements,product quality will also be improved.At present,both sides in accordance with the direction of the development of cultural integration management of enterprises,the production and operation of enterprises have also been greatly improved.更多还原