【作者】 张宝峰；

【导师】 薛选登；

【作者基本信息】 河南科技大学 ， 农业硕士（专业学位）， 2019， 硕士

【摘要】 在实施乡村振兴战略的大背景下,农村电子商务迎来了发展的契机。随着网络技术和经济的发展,电子商务已经成为未来经济发展的趋势,从根本上颠覆了人们的思维模式与生活观念,从总体上对全球生产运营与商品流通产生了一定的影响。作为新一代信息技术与传统三农问题相结合的产物,农村电子商务对于农业转型升级、农村繁荣进步、农民持续增收都具有重要意义^[1]。我国电子商务快速发展,各企业纷纷踏上电商快车,利用电子商务平台打开新的市场,农村电子商务的后知后觉,成为了各大电商平台争相抢占的资源。但是由于我国农村电子商务起步晚、发展迅速,在发展过程中尚存在许多不足。本文通过实地走访和问卷调查,采用文献查阅、比较研究、实证分析等研究方法,对宜阳县农村电商的现状、存在问题、影响因素进行分析,提出了促进宜阳农村电商发展的政策建议。本文共分五个部分。第一部分,阐述本文的研究背景意义、相关研究综述、研究思路方法。第二部分,研究了宜阳县农村电子商务的发展历程、从宜阳县社会（S）、法律（L）、经济（E）、政策（P）和技术（T）五个因素,分析了宜阳县电子商务发展的现状、成效与存在问题。第三部分,运用相关数据对宜阳农村电子商务影响因素进行实证分析;第四部分,借鉴国内其他地区农村电子商务发展模式,从中找出适合宜阳县农村电子商务发展的道路;第五部分,提出促进宜阳县农村电商发展的政策建议。首先指明了宜阳县农村电商发展的规划,继而详细地阐述了政策指引农村电子商务发展、加强政府基础设施建设、优化人才培养机制、完善法律制度等有效对策,与此同时,还阐述了对策实行环节内的部分经济、运营保障方式,进而保证农村电商发展工作可以有序进行促使宜阳县农村地区快速发展^[2],农村经济快速提升,实现宜阳县农村地区经济全面发展。更多还原

【Abstract】 In the context of the implementation of the strategy of rural revitalization,rural e-commerce ushered in the opportunity for development.With the development of network technology and economy,e-commerce has become the trend of future economic development,fundamentally overturning people’s thinking mode and life concept,and having a certain impact on global production operation and commodity circulation in general.As a result of the combination of new-generation information technology and traditional issues related to agriculture,rural areas and farmers,rural e-commerce is of great significance for the transformation and upgrading of agriculture,rural prosperity and progress,and the sustained increase of farmers’ income.With the rapid development of e-commerce in China,many enterprises have set foot on the express train of e-commerce to open new markets by using e-commerce platforms.The afterthought of rural e-commerce has become the resources that major e-commerce platforms compete for.However,due to the late start and rapid development of China’s rural e-commerce,there are still many deficiencies in the development process.Through field visit and questionnaire survey,literature review,comparative study,empirical analysis and other research methods,this paper analyzes the current situation,existing problems and influencing factors of rural e-commerce in yiyang county,and puts forward policy Suggestions to promote the development of rural e-commerce in yiyang county.This paper is divided into five parts.The first part elaborates the research background,significance,related research review,research ideas and methods.The second part studies the development process of rural e-commerce in yiyang county,and analyzes the status quo,effectiveness and existing problems of e-commerce development in yiyang county from five factors including social(S),legal(L),economic(E),policy(P)and technical(T).The third part,USES the correlation data to carry on the demonstration analysis to the yiyang countryside electronic commerce influence factor;The fourth part,draw lessons from the development mode of rural e-commerce in other areas of China,and find out the road suitable for the development of rural e-commerce in yiyang county.The fifth part puts forward policy Suggestions to promote the development of rural e-commerce in yiyang county.First pointed out the yiyang county rural electricity development planning,and expounds in detail the policy guidance of rural e-commerce development,strengthening the governmentinfrastructure construction,optimizing the talent training mechanism,perfect the legal system,such as effective countermeasures,at the same time,also expounds the countermeasures to link in some economic way,operations security,ensuring that rural electricity development work can be prompted orderly yiyang county rapid development in rural areas,rural economic rapid ascension,realization of yiyang county rural economic development in an all-round way.更多还原