【作者】 王飞；

【导师】 田志龙；

【作者基本信息】 华中科技大学 ， 工商管理， 2018， 硕士

【摘要】 人工智能时代来临之际,创新型人才已经成为全球各国最重要的战略性资源之一。创新型人才的培养工作,已经成为各国实现经济发展、科技进步和国际竞争力提升的重要战略举措。应运而生的机器人教育也是从几年前的不温不火而变得日趋火热,各地陆续开设的机器人教育机构不计其数,机器人教育行业迎来了春天,同时,激烈的竞争也对每个品牌提出了更高的要求。本文是关于艾克瑞特机器人教育枣庄校区发展战略研究的论文,论文系统地介绍了艾克瑞特机器人教育枣庄校区的发展历程和发展现状,对组织环境进行了阐述,对其内部环境和外部环境进行了全面分析,总结出了自身的优势是课程体系完善、师资力量雄厚、独具一格的课程风格以及突出的行业地位,而劣势是品牌宣传仍然不到位、课外活动匮乏等,并且对面临的机遇和威胁进行了分析,通过SWOT分析工具,研究并提出了艾克瑞特机器人教育枣庄校区未来三年将在课程推广方面以增长型战略为主,在广告宣传、活动组织、对外合作和内部管理等方面适当采取扭转型、多元型和防御型战略为辅的组合型战略,既要充分利用内部优势,牢牢把握外部机会,继续做大、奋力做强,又要积极应对外部挑战,克服自身劣势,实现稳固而长久的发展的战略。并且提出按照增长型战略为主的原则,加快完善研发、师训及教研体系,开拓宣传与推广的渠道,加强与其他机构的强强合作,提升自身的信息化管理水平以及用文化引领学校发展的战略实施方案。通过对艾克瑞特机器人教育枣庄校区提出的战略实施方案执行,以实现校区战略定位和未来三年的战略规划。更多还原

【Abstract】 With the advent of artificial intelligence,innovative talents have become one of the most important strategic resources in all countries all over the world.Cultivating innovative talents has become an important strategic measure for all countries to achieve economic development,scientific and technological progress and international competitiveness.Robot education,which emerged as the times require,has become increasingly hot while it was tepid a few years ago.Countless robot education institutions have been set up in various places.The robotics education industry has ushered in the spring,and at the same time,fierce competition has also put forward higher requirements for each brand.This paper is about a research on the development strategy of Zaozhuang campus of ICrobot education.The paper systematically introduces the development course and the present situation of Zaozhuang campus,and expounds the organization environment of Zaozhuang campus.Through the comprehensive analysis of its internal and external environment,the author concludes that its own advantages are perfect curriculum system,strong teachers,unique curriculum style and outstanding industry status,but the disadvantage is that brand propaganda is still not in place and for lack of extracurricular activities and so on.The opportunities and threats are also analyzed.Through the SWOT analysis tool,the author studies and puts forward the ICrobot education system.In the next three years,Zaozhuang Campus will focus on the growth strategy in curriculum promotion,adopt a combination strategy of twisting,diversity and defensive strategies in advertising,campaign organization,foreign cooperation and internal management,etc.It is necessary to make full use of internal advantages and firmly grasp external opportunities.It’s also necessary to continue to make great efforts to strengthen,and actively deal with external challenges.Overcoming their own disadvantages,andachieving a stable and long-term development strategy are also needed.It also puts forward the principle of giving priority to the growth strategy,speeding up the improvement of R & D,teacher training,teaching and research systems,opening up channels for publicity and promotion,strengthening cooperation with other institutions and enhancing their own information management.The strategy implementation plan of using culture to lead to the development of the school is also included.The implementation of the strategy proposed by Zaozhuang campus of ICrobot education is carried out in order to realize the strategic orientation of the campus and the strategic plan for the next three years.更多还原