【作者】 周平；

【导师】 盖志毅；

【作者基本信息】 内蒙古农业大学 ， 农业硕士（专业学位）， 2019， 硕士

【摘要】 在乡村振兴的大背景下,产业兴旺成为乡村发展的基础,“互联网+”的潮流逐渐渗透到各行各业,农产品电子商务的发展使缩小城乡差距提高农产品销量变成可能。在近两年农村电子商务发展逐渐被重视的情况下,突泉县关于电子商务的基础设施建设已经日趋完善,电子商务公共服务中心,物流服务中心等应有尽有,本文对突泉县的农产品电子商务发展进行实证分析,发现突泉县存在农产品电子商务知识普及力度不足,农产品电子商务专业信息掌握不足,品牌建设需长足努力,电商人才配备不足这四方面急需解决的问题。以绿色发展、产业兴旺、人民富裕为目标,提出加大宣传力度活跃电商氛围,提升相关人员专业素质,多产业融合打造品牌产品,吸引人才并挖掘当地人力资源等四方面对策。更多还原

【Abstract】 Under the background of rural revitalization,industrial prosperity has become the foundation of rural development.The trend of "Internet+" has gradually penetrated into all walks of life.The development of e-commerce of agricultural products has made it possible to narrow the gap between urban and rural areas and increase the sales of agricultural products.More and more focus has been put in nearly two years of rural e-commerce development,Tuquan county about e-commerce infrastructure construction has become increasingly perfect,public service center of e-commerce,logistics service center,etc,in this paper,the Tuquan county agricultural e-commerce development for the empirical analysis,found that Tuquan county agricultural e-commerce knowledge popularization strength is insufficient,professional agricultural products e-commerce have insufficient information,brand construction needs great efforts,insufficient electricity traders are the four aspects problems needed to resolve.Aiming at green development,prosperous industry and rich people,the paper puts forward four countermeasures,such as intensifying propaganda and activating e-commerce atmosphere,improving the professional quality of relevant personnel,integrating multiple industries to create brand products,attracting talents and exploring local human resources.更多还原