【作者】 陈玉红；

【导师】 冯玉珠；

【作者基本信息】 河北师范大学 ， 公共管理（专业学位）， 2019， 硕士

【摘要】 如今,伴随着市场需求变化,民众对于旅游产品,也提出了新要求,更多人偏爱“文化”体验之旅,因此,本文提出把饮食文化作为重要的旅游资源来研究开发。从收集和整理的资料来看,国外学者们对于饮食文化旅游资源开发的研究较早,而且其研究成果颇丰;相比而言,国内的相关研究正处于起步时期,学者们主要从分类、开发策略和理论体系方面对其展开讨论,并取得了一些较好的研究成果。然则,对于大运河文化带河北段饮食文化旅游资源开发的研究却少之又少。第一章为绪论,叙述了选题的背景和意义,国内外研究进展综述和相关基础理论。其中,在相关概念界定中,梳理出了大运河、饮食、饮食文化、旅游资源和饮食文化旅游资源的概念。第二章即研究对象与方法,研究方法中运用了跨学科法、实地调查法、文献资料法和问卷调查法;研究目标与内容,整体梳理出了本文研究的目标与内容。第三章即调查与分析,这部分从四个方面进行了阐述:首先,对大运河文化带河北段饮食文化旅游资源开发现状展开调查,梳理了运河沿线河北段的特色美食的种类和资源特点,通过市场调查分析出大运河文化带河北段饮食文化旅游资源开发中存在的问题,如从业人员素质不高,整体缺乏规范体系;宣传力度不够,整体知名度偏低;旅游资源多样,整体缺乏文化内涵;旅游资源开发缺乏系统规划;饮食街区待开发,饮食旅游商品待完善。第四章即大运河文化带河北段饮食旅游资源分析与开发对策。大运河文化带河北段饮食文化资源开发应遵循创新原则、特色原则、体验性原则和保护原则。大运河文化带河北段饮食文化旅游资源开发必须建立自有品牌,提高市场知名度;必须与院校合作培养专业人才,提高服务质量;同时要加强与周边区域的合作,设计有特色的旅游线路产品,提高市场竞争力。第五章即结论与建议,根据对大运河文化带河北段饮食文化资源的深入研究,概括出运河文化带河北段的现状分析、开发策略、市场调查和现存问题,根据梳理出的问题,提出可实施性的建议。更多还原

【Abstract】 Nowadays,along with the change of market demand,people also put forward new requirements for tourism products,and more people prefer the "cultural" experience journey.Therefore,this paper proposes to study and develop the food culture as an important tourism resource.From the data collected and collated,foreign scholars have studied the development of food,culture and tourism resources earlier,and their research results are quite rich;In comparison,the domestic related research is in its infancy.Scholars mainly discuss it from the aspects of classification,development strategy and theoretical system,and have obtained some good research results.However,there is very little research on the development of tourism resources in the Hebei section of the Grand Canal culture belt.The first chapter describes the background and significance of the topic selection,a summary of research progress and related basic theories at home and abroad.Among them,in the definition of relevant concepts,the concepts of Grand Canal,diet,catering culture,tourism resources and catering culture tourism resources are combed out;In addition,the relevant theories based on this study,such as sustainable development theory,tourism anthropology,experience marketing and tourism life cycle theory,etc..The second chapter is the research object and method.The research method uses interdisciplinary method,field investigation method,literature data method and questionnaire survey method.The third chapter is the research objective and content,the whole combing out the research objective and content of this article.The fourth chapter is the investigation and analysis.This part expounds from four aspects: First,it investigates the current situation of the development of food,culture and tourism resources in the Hebei section of the Grand Canal cultural belt,and combs the types and resource characteristics of the Hebei section of the canal.Through the market investigation,the paper analyzes the problems in the development of tourism resources in the Hebei section of the Grand Canal culture belt.Not enough publicity,the overall visibility is low;Tourism resources are diverse,and the overall lack of cultural connotation;Lack ofsystematic planning for tourism resources development;Food block to be developed,food tourism goods to be improved.The fifth chapter is the principles and countermeasures of the development of diet tourism resources in the Hebei section of the Grand Canal Cultural Belt.Grand Canal Cultural Belt Hebei section of the food and cultural resources development should follow the principles of innovation,characteristics,experience and protection.Grand Canal Culture Belt Hebei section food culture tourism resources development must establish its own brand,improve market visibility;Must cooperate with institutions to train professionals and improve the quality of service;At the same time,it is necessary to strengthen cooperation with the surrounding areas,design distinctive tourism line products,and improve market competitiveness.The sixth chapter is the conclusions and suggestions.According to the in-depth study of the diet and cultural resources of the Hebei section of the Grand Canal Cultural Belt,it summarizes the current situation analysis,development strategies,market investigations,and existing problems in the Hebei section of the Canal Cultural Belt,according to the problems that have been combed out.Recommendations on enforceability.更多还原