【作者】 王翔；

【导师】 孔正毅；

【作者基本信息】 安徽大学 ， 出版硕士（专业学位）， 2019， 硕士

【摘要】 随着互联网技术蓬勃发展,人工智能融合移动终端,开始渗透至各行业领域,包括汽车制造,商业服务,医学,教育,新闻传媒乃至出版。人工智能已经成为新一轮产业转型的核心推动力,正在对世界经济,社会进步,和人类生活产生深远影响。在人工智能的时代背景下,阅读作为一项人类重要的精神文明基础活动,也因而发生了改变。当前,随着人工智能技术的进一步发展,以及人们对于阅读体验的进一步需求,移动阅读领域开始寻求新的突破与变革。各移动阅读平台,开始利用以大数据为基础的人工智能技术,融进app终端,为用户提供除文字形式以外,图片、视频、音频的多重体验。针对当前移动阅读行业的发展环境,以文献分析法,个案研究法,对比研究法,本文讨论了基于人工智能的移动阅读平台的发展现状和智能化趋势。以科大讯飞开发的“讯飞阅读”软件平台为例,通过获取产品一手资料数据,结合相关理论分析,归纳总结智能语音,大数据等人工智能技术在移动阅读平台中是如何具体利用的,另外通过对比行业内其他移动阅读产品,提出针对性的发展建议,并对于人工智能技术在移动阅读领域的发展难点,所带来的伦理道德思考以及智能技术带来的作用和意义,做出探讨总结。本文研究的主要内容包括:第一章引言部分阐述了本课题的来源、选题目的与意义、研究综述和方法等。第二章分析了移动阅读市场的发展现状。用文献分析法从发展环境,发展规模等方面系统阐述总结移动阅读发展现状,以及移动阅读平台智能化发展趋势。第三章利用个案研究方法,针对移动阅读app—“讯飞阅读”,利用一手资料与数据,从产品内容资源,UI与功能设计,用户群体方面,总结“讯飞阅读”的产品模式。第四章是剖析“讯飞阅读”在人工智能技术融合上的具体实际应用。以智能语音,大数据,以及人机交互三各方面探讨,其中包括留声功能方面,利用智能语音技术,十句话复刻读者声音,为读者创建私人主播,朗读图书。个性化推荐功能方面,利用大数据技术,建立智能推荐体系,分析读者阅读偏好,为读者提供个性化书单定制。趣味阅读测试功能方面,在人机交互技术的基础上,利用插件小程序为读者提供阅读趣味测试,增强阅读的交互体验感与趣味性。第五章通过行业内王牌竞品,包括掌阅,书旗小说,QQ阅读在内进行对比分析,总结人工智能技术的应用与产品其他方面需做好平衡。第六章对人工智能技术在移动阅读领域的发展难点,起到的价值意义,以及信息安全与人伦道德的问题进行探讨。发展难点包括智能技术难以相互借鉴,数据运用易造成用户信息茧房以及法律法规方面的问题,作用意义包括,基于产品的现实意义和基于社会的价值意义。以及需要注重对个人隐私信息的保护和避免对技术产生依赖的思考。更多还原

【Abstract】 With the rapid development of Internet technology and the integration of artificial intelligence with mobile terminals,AI has begun to penetrate into various industries,including automobile manufacturing,business services,medicine,education,news media and even publishing.Artificial intelligence has become the core driving force of a new round of industrial transformation and is exerting a profound impact on the world economy,social progress and human life.Under the background of artificial intelligence,reading,as an important basic activity of human society,has also changed.At present,with the further development of artificial intelligence technology and people’s further demand for reading experience,the field of mobile reading begins to seek new breakthroughs and changes.All mobile reading platforms begin to use the artificial intelligence technology based on big data and integrate it into app terminals to provide users with multiple experiences of pictures,video and audio besides text forms.Aiming at the current development environment of mobile reading industry,this paper discusses the development status and intelligent trend of mobile reading platform from the perspective of artificial intelligence through literature analysis,case study and comparative study.With the development of the "iflytek reader" software platform as an example,through access to products of firsthand data,combining with theoretical analysis,summarizes the intelligent voice,artificial intelligence technology such as large data is how to use in the mobile platform,the other by comparing other mobile reading products industry,and puts forward corresponding development Suggestions,and for the development of artificial intelligence technology in the field of mobile reading difficulties,the ethical thinking and the function and significance of intelligent technology,make a summary The main contents of this paper include:The first chapter is the introduction,which mainly explains the source,purpose and significance of the topic,research summary,research methods and so on.The second chapter analyzes the development status of mobile reading market.Literature analysis is used to systematically elaborate and summarize the development status of mobile reading from the aspects of development environment and development scale,as well as the intelligent development trend of mobile reading platform.The third chapter use the case study method to summarize the product model of"iflytek reader" from the aspects of product content resources,UI and functional design,and user groups by using primary data and data for the mobile reading app"iflytek reader".The fourth chapter is to analyze the specific practical application of "iflytek reader" in the integration of artificial intelligence technology.This paper discusses three aspects of intelligent voice,big data and human-computer interaction,including voice retention function.It USES intelligent voice technology to reproduce the voice of readers in ten sentences,create private anchors for readers and read books.In terms of personalized recommendation function,big data technology is used to establish an intelligent recommendation system,analyze readers’ reading preferences,and provide personalized book list customization for readers.In terms of the function of interesting reading test,on the basis of human-computer interaction technology,plug-in applets are used to provide readers with interesting reading test to enhance the interactive experience and interest of reading.The fifth chapter makes a comparative analysis of the competitive products in the industry,including palm reading,shuqi novels and QQ reading,and summarizes the balance between the application of artificial intelligence technology and other aspects of the product.Chapter six discusses the difficulties in the development of artificial intelligence technology in the field of mobile reading,the significance of its value,and the issues of information security and human ethics.The development difficulties include that it is difficult for intelligent technology to learn from each other,that the application of data is easy to cause problems in user information cocoon room and laws and regulations,and that the functions include the practical significance of products and the value significance of society.And the need to pay attention to the protection of personal privacy information and avoid reliance on technology thinking.更多还原