【作者】 芦青；

【导师】 王晓予；

【作者基本信息】 郑州大学 ， 设计艺术研究， 2019， 硕士

【摘要】 高校一直被誉为重要的文化高地,也是传播文化的重要领域之一。伴随着近年来高校文化的蓬勃发展,高校文化创意产品作为文化传播的重要载体,不仅能够传承校园文化、彰显艺术审美、树立高校品牌形象,而且能够提升校园文化的软实力。但是,就我国目前而言,高校文化创意产品存在缺乏原创性、样式单一、文化内涵浅薄、缺乏高校特色、制作工艺粗陋等问题。究其根源是这些文化创意产品的设计与应用很少深入透彻地研究高校文创的消费群体,并且较为缺乏科学合理的设计方法。我国的高校文化创意产品很难满足高校自身与各类消费群体的需求。设计心理学是人们对于需求的心理状态通过意识作用于设计的一门学科,如果将设计心理学的相关理论真正融入到高校文化创意产品的设计中,设计者所设计出的产品便能够满足高校自身与消费者的生理与心理的需求,高校文创产品的症结便可迎刃而解。该课题研究从高校校园文化创意产品的国内外研究现状等方面入手,通过研究相关著作、期刊等资料,以及文创产品的个案研究等方式整合了高校文创产品的症结,从而寻找较新的突破口,来探究高校文化创意产品的设计与应用。通过对高校文化创意产品消费群体的分类深入研究,结合文创产品的设计要素,从设计心理学的角度对高校文创设计作出分析,从较新的、针对性较强的切入点来探索和研究高校文创的设计与应用,将设计心理学的理论深入高校文化创意产品的设计中,由此归纳出相应的设计方法与相对科学的设计理论,为今后校园文创设计提供一定的理论借鉴,并且能够更好地借助高校文化创意产品传播校园文化。更多还原

【Abstract】 Colleges and universities have always been hailed as important cultural highlands and one of the important areas of communication culture.Along with the vigorous development of university culture in recent years,college cultural and creative products,as an important carrier of cultural communication,can not only inherit the campus culture,highlight the aesthetics of art,establish the brand image of colleges and universities,but also enhance the soft power of campus culture.However,as far as China is concerned,there are problems such as lack of originality,single style,shallow cultural connotation,serious lack of university characteristics,and rough production techniques.The root cause is that these cultural and creative product designs and applications rarely thoroughly and thoroughly study the consumer groups of colleges and universities,and lack scientific and rational design methods.It is difficult for China’s college cultural and creative products to meet the needs of colleges and universities and various consumer groups.Design psychology is a discipline in which people’s psychological state of demand applies to consciousness through design.If the relevant theories of design psychology are truly integrated into the design of cultural and creative products in colleges and universities,the products designed by designers can play a role.To meet the physiological and psychological needs of colleges and consumers,design research is no longer a single mechanical activity,but a solution to the actual design problems.The crux of colleges and universities’ creative products can be solved.The research of this topic starts from the domestic and foreign research status of college campus cultural and creative products,and integrates the crux of cultural and creative products through researching related works,periodicals,and case studies of cultural and creative products,so as to find new breakthroughs.,to explore the design and application of creative cultural products in colleges and universities.Through the in-depth study of the classification of cultural creative product consumer groups in colleges and universities,combined with the design elements of cultural and creative products,from the perspective of design psychology on university creative design analysis,from the new entry point to explore and study the design and application of college creative,The theory of design psychology is integrated into the design of cultural creative products in colleges and universities,and the corresponding design methods and relative scientific design theories are summed up,providing a certain theoretical reference for the campus cultural design in the future,and can better use University Cultural and Creative Products Dissemination of Campus Culture.更多还原