【作者】 王琦；

【导师】 金燕；

【作者基本信息】 郑州大学 ， 图书情报硕士（专业学位）， 2019， 硕士

【摘要】 在网络社交媒体日益活跃的今天,微信成为工作、学习、社交不可或缺的社交媒体软件。自2011年微信发布以来,用户数量迅速超过QQ等即时社交软件,目前拥有超过10亿月活跃用户,这些微信用户的个人信息安全是否能得到有效的保障是值得关注的。随着网络的发展,微信推出更多样化的服务以提升同类软件竞争力,以个性化服务吸引更多用户,但是由此所带来的弊端不可忽视——个人信息变得更加透明化。微信用户的需求是社交媒体环境下个人信息保护需要关注的内容。为了加强微信用户个人信息安全保障,提高微信用户满意度,本文以微信用户为主要研究对象,从用户视角出发了解用户个人信息保护的真实状况。本文首先对国内外社交媒体软件个人信息保护以及Kano模型进行文献综述,然后设计Kano问卷进行数据的收集与处理。在参考《微信隐私保护指引》及用户访谈的基础上,确定20个Kano要素,以此为基础设计Kano问卷,把调研数据预处理后导入SPSS22.0中,结合Kano模型相关理论以及统计分析法对微信用户个人信息保护满意度影响因素进行分析。对结果进行二维属性分析及SI-DSI分析后,得到影响微信个人信息保护满意度的魅力要素为8项,分别为Q4:通过短信验证码可登陆微信、Q5:自行设置朋友圈访问权限、Q9:“不常用设备”登录需验证信息、Q10:陌生人加好友的方式可自定义、Q17:可通过好友对自己微信进行冻结、Q18:注销微信账号时个人信息全部删除、Q19:遇到侵权行为可以投诉、Q20:使用加密技术保护个人信息;期望质量要素1项,为Q11:使用微信运动时会收集运动步数;无差异质量1项,为Q14:支付功能会收集银行卡相关信息;必备质量要素10项,分别为Q1:注册微信时收集用户基本信息、Q2:选择是否提供声音指纹信息、Q3:收集设备型号等日志信息、Q6:上传朋友圈的数据存储在服务器、Q7:登录小程序、APP需授权、Q8:需授权才可获得地理位置信息、Q12:使用“搜索”等功能会记录搜索信息、Q13:通讯录功能会收集加密后的信息、Q15:财付通会收集微信支付记录信息、Q16:收集语音文字转换信息但不保存。针对上述调查结果,本文分别从用户角度、平台角度、法律角度三方面提出建议,认为用户作为信息的制造者以及传播者应该具备一定的个人信息保护意识,从根源上避免个人信息的泄露;微信平台应该进一步完善期望质量要素以及跟踪调查魅力质量要素,也要加强对微信可授权平台的管控,辅助微信用户保护其个人信息,为微信平台测量微信用户满意度并对相应的服务做出改进,既能提升企业竞争力又能巩固现有的用户群体;法律部门应尽早完善个人信息保护相关法律,尽早制定出符合我国国情的个人信息保护法律对有关个人信息保护法律的制定具有参考意义。更多还原

【Abstract】 With the increasing activity of social media on the Internet,Wechat seems to be an indispensable social media software for work,learning and social interaction.Since the launch of Wechat in 2011,micro-credit users have rapidly surpassed QQ and other instant social software.At present,they have more than 1 billion active users.Whether the personal information security of these micro-credit users can be effectively guaranteed is of great concern.With the development of the network,Wechat has launched more diversified services to enhance the competitiveness of similar software and attract more users with personalized services.However,the drawbacks caused by this can not be ignored-personal information seems to become more transparent.Whether Wechat’s personal information protection service really meets the needs of users is the content of personal information protection in the social media environment.In order to strengthen the security of WeChat users’ personal information and improve WeChat users’ satisfaction,this paper takes WeChat users as the main research object to understand the real situation of users’ personal information protection from the perspective of users.This paper first reviews the literature on personal information protection of domestic and foreign social media software and Kano model,and then designs Kano questionnaire for data collection and processing.On the basis of reference to "WeChat privacy protection guidelines" and user interviews,20 Kano elements were determined.On this basis,the Kano questionnaire was designed,and the survey data were preprocessed and imported into SPSS22.0.The influencing factors of WeChat users’ satisfaction with personal information protection were analyzed by combining Kano model theory and statistical analysis method.Two-dimensional attributes analysis and the results after SI-DSI analysis,get affected WeChat the attractive factors of the satisfaction degree of the personal information protection for eight,Q4: respectively by message authentication code can be found at WeChat,Q5: to set access permissions,Q9: circle of friends "is not commonly used equipment" login authentication information,Q10: strangers friends way customizable,Q17: can be frozen,by friends to oneself WeChat Q18: delete all personal information,when your account was cancelled WeChat Q19: can meet tort complaints,Q20: use encryption technology to protect personal information.Item 1 of expected mass factor is Q11: the number of motion steps will be collected when using WeChat exercise;Q14: payment function will collect bank card related information;Quality factors for 10,respectively for the Q1: registered WeChat collect user basic information,Q2: choose whether to provide sound fingerprint information,Q3: collect equipment log information,such as model of Q6: upload friends data stored on the server,the Q7: login small procedures,the APP needs to authorize,Q8: authorized to obtain location information,Q12: using the "search" function will record search information,Q13: provide the address book function will collect the encrypted information,Q15: wealth tenpay will collect WeChat payment record information,Q16: collect voice to text information,but are not saved.In view of the above investigation results,this paper puts forward Suggestions from the user’s perspective,the platform’s perspective and the legal perspective respectively.It believes that users,as information makers and disseminators,should have a certain awareness of personal information protection and avoid the disclosure of personal information at the root.WeChat platform should further improve the expected quality and tracking charm quality elements,and to strengthen the control of WeChat may authorize platform,auxiliary WeChat users to protect their personal information,to measure the size of the WeChat WeChat platform user satisfaction and making improvement to the appropriate service,to improve enterprise competitiveness and consolidate the existing user groups;The legal department should perfect the relevant laws on the protection of personal information as soon as possible and formulate the laws on the protection of personal information in line with China’s national conditions as soon as possible,which is of reference significance to the formulation of the laws on the protection of personal information.更多还原