【作者】 赵程；

【导师】 郭克宏；

【作者基本信息】 郑州大学 ， 新闻学， 2019， 硕士

【摘要】 乡村振兴战略的实施,打开了美丽乡村建设的新篇章,乡村经济条件的改善,互联网的普及,乡村的经济和文明都得到了全方面发展。与此同时,全民社交软件微信发展了八年之久,用户数量逐年递增,功能逐渐完善,从单纯的社交软件演变成为了现代人们的一种生活方式。它改变了乡村社区交流沟通的方式,逐渐改变着中国农村的面貌。中国农村留守妇女是一个长期生活在农村但又容易被忽略的特殊群体,她们是家园的“建设者”,担负起赡养老人、照顾教育小孩的责任,担负起建设家园的重任,真正的在建设美丽乡村中“添砖加瓦”。新媒体背景下,微信不仅变了农村留守妇女的媒介接触习惯,还对她们的生活起到了重大影响。但是学界对这一特殊群体的传播学研究视角存在缺失。本文通过实证调查研究,采用问卷调查、无结构访谈、参与观察和个案研究等方法,选定特定区域,基于“使用与满足”理论,围绕农村留守妇女的微信使用行为进行重点研究。在此次调查研究中,农村留守妇女呈现留守年龄年轻化、职业多元化、受教育程度参差不齐、日常消费低等人口统计学特征。在媒介接触调查中,亲友、子女、邻居在她们首次获悉微信时扮演着创新者的角色,在这个过程中,她们通过微信社交圈定“自己人”,逐渐扩大了自己社交范围。在使用过程中,农村留守妇女使用微信动机需求多样,农村留守妇女登录微信频率高、时间长,媒介素养低。农村留守妇女微信使用满意度高,通过微信使用满足了人际交往的需求、娱乐的需求、即时获取多样信息的需求、便利生活的需求、自我呈现的需求和自我发展的需求。在此基础之上,笔者深层次分析了微信使用行为对农村留守妇女的生活、发展和社会参与三方面的影响。更多还原

【Abstract】 The implementation of the rural revitalization strategy has opened a new chapter in the construction of beautiful villages.With the improvement of rural economic conditions and the popularization of the Internet,the economy and civilization of rural areas have been developed in an all-round way.At the same time,the national social software WeChat has developed for eight years,with the number of users increasing year by year and the functions gradually improving.It has evolved from a simple social software into a way of life for modern people.It has changed the way rural communities communicate and gradually changed the face of rural China.China’s rural left-behind women group is a special group,living in rural areas for a long time but easy to be ignored.They are the "builders" of the homeland,shouldering the responsibility of supporting the elderly,taking care of the children’s education,shouldering the important task of building the homeland,the real building in the construction of beautiful countryside "brick by brick".In the context of new media,WeChat not only changes the media contact habits of rural left-behind women,but also has a significant impact on their lives.However,there is a lack of communication research perspective for this special group.In this paper,through empirical research,questionnaire survey,unstructured interview,participant observation and case study method are adopted to select specific areas.Based on the theory of "use and satisfaction",WeChat use behavior of rural left-behind women is emphatically studied.In this survey and research,t he rural left-behind women show the demographic characteristics of young left-behind age,diversified career,uneven education level and low daily consumption.In the media contact survey,friends,relatives,children and neighbors play the role of innovators when they first learn about WeChat.In this process,they define themselves through WeChat social circle and gradually expand their social circle.In the process of using WeChat,rural left-behind women have a variety of motives and needs.They log into WeChat frequently and for a long time with low media literacy.Rural left-behind women are highly satisfied with the use of WeChat,which satisfies the needs of interpersonal communication,entertainment,instant access to a variety of information,convenience of life,self-presentation and self-development.On this basis,the author deeply analyzes the influence of WeChat use behavior on the life,development and social participation of rural left-behind women.更多还原