【作者】 刘杰；

【导师】 张蓝姗；

【作者基本信息】 北京邮电大学 ， 新闻传播学， 2019， 硕士

【摘要】 网络流行语是社会发展、互联网技术革命、文化迭代等背景下的语言产物,从最初的非主流到逐渐融入人们的日常生活,网络流行语不断掀起网络社会的狂欢潮流,影响着网络舆论和社会文化的走向。厘清网络流行语的本质特征以及传播机制才能更好的把握网络传播规律,营造更健康的网络文化环境。本文以2008年-2018年共计十一年的十大网络流行语为主要研究对象,以拉斯韦尔传播5W模式和布雷多克传播7W模式为研究思路依托,从传播环境、传播内容、传播主体、传播渠道、传播过程、传播效果等方面对网络流行语进行全面梳理,分析网络流行语的发展变迁趋势,聚焦网络流行语的传播过程,归纳网络流行语的传播规律。宏观层面上,本研究结合社会、文化、技术等背景,分析网络流行语发展与变迁的外在环境:社会转型和经济发展以及社会矛盾凸显、去中心化开放式的互联网、扁平化的网络结构、积极抵抗的文化为网络流行语的产生提供了土壤。中观层面上,对2008-2018年十大网络流行语进行统计分析,拆解网络流行语的内容特征包括音节浅显、语义凝练、适用广泛性、构词方式新奇、情绪共鸣性强。根据网络流行语传播动机倾向的不同将传播主体分为基于生产快感而发挥创造力的生产者和基于社交互动而使用流行语作为资本助力的使用者。并以垂直社群、微博、微信为例对网络流行语的传播渠道进行分析。微观层面上,通过数据挖掘和可视化分析工具对多个典型网络流行语的传播路径分析,将网络流行语传播过程分解为生产、扩散、收编、渐退四个阶段,并详细分析各个阶段的运行机制。最后,本文对网络流行语的在个人、群体、社会层面的不同影响进行了探讨,望能为日后的媒介实践提供借鉴意义。更多还原

【Abstract】 Network buzzwords are the product of language in the context of social development,Internet technological revolution and cultural change.Initially it was not mainstream and was not accepted by society,but today it is popular all over the network.,their use are gradually integrated into people’s daily life.Network buzzwords constantly trigger the trend of the network society,Every buzzword’s popularity is like a huge cyber Carnival,affecting the trend of network public opinion and social culture.Only by clarifying the essential characteristics and communication mechanism of network buzzwords can we better grasp the ecological operation mechanism of network communication and help to create a healthier network cultural environment.This paper is based Lasswell’s "5W"Communication Model and Bredock’s "7W" mode,and Taking the network buzzwords from 2008 to 2018 as the Sample.this paper comprehensively combs and analyses the development and changes of network buzzwords from the aspects of Communication environment,Content characteristics,Disseminators and Receivers,channel,Communication mode and effect.On the macro level,this paper combines social,cultural and technological background to analyze the external environment of the network buzzwords:social transformation and economic development,highlighting social contradictions,decentralized and open internet,flat network structure,and new subculture of active resistance,which provide the soil for the emergence of network buzzwords.On the medium level,this paper makes a statistical analysis of the Network buzzwords that lasted 11 years fr-om 2008 to 2018.The content features of the network buzzwords include simple and concise semantics,wide application,easy replication,novel word-formation and strong emotional resonance.It is both a receiver and a disseminator of information,so this paper divides the main body of communication into two parts from different motivation tendencies:who exert creativity based on production pleasure and users who use buzzwords as capital assistance based on social interaction.the dissemination channels of network buzzwords include vertical community,micro-blog and micro-message.At the micro level,through data mining and case analysis of several typical network buzzwords,the dissemination process of network buzzwords is divided into several stages:Creation stage,Diffusion stage,Expropriation stage,Outmoded vanish,the operation mechanism of each stage is analyzed in detail.Finally,this paper discusses the positive and negative effects of network buzzwords,hoping to provide reference for future media practice.更多还原