【作者】 邢磊；

【导师】 郭鸿鹏；

【作者基本信息】 吉林大学 ， 农业硕士（专业学位）， 2018， 硕士

【摘要】 我国作为农业大国,农业经济发展占据着重要位置,随电子商务逐渐进入农产品交易领域,农产品电子商务这一形式逐渐发展起来,并成为了整个农业经济的重要新热点,受到了政府及研究学者的广泛关注。牡丹江市位于黑龙江省东南部地区,农产品产量大、品种多,甚至涉及俄货农产品(俄罗斯进口贸易货物),作为我国东北沿边开发先导城市,就地理条件而言位于东北亚经济中心,交通相对便利,牡丹江地区有着良好的农产品经营环境。基于以上有利条件,近年来牡丹江市农产品电子商务发展迅速,农产品电子商务是牡丹江市推动农村经济及提高农民收入水平的重要战略举措。但由于牡丹江地区农产品电子商务发展尚处于初级发展阶段,在农产品电子商务交易过程中,存在物流平台基础建设欠缺、电商物流专业人才缺失,以及配送路径优化不足等诸多原因,限制了牡丹江地区农产品电子商务的发展和推广。本文首先介绍了相关农产品电子商务物流的概念与相关理论,明确农产品电子商务物流内涵,介绍了农产品电子商务的特点;另外,本文介绍了农产品电子商务物流发展涉及到的商品流通理论、物流管理理论和交易成本理论等,并对物流配送路径优化算法相关理论与概念进行了介绍,利用相关的基本概念和理论为后文提供可靠的分析理论基础。其次,本文介绍了牡丹江地区的农产品电子商务物流配送现状,包括牡丹江市基本概况,牡丹江地区农产品电子商务发展的概况及其影响因素,包括:政策环境、物流系统、网络信息服务及其它因素等;另外,介绍了牡丹江市农产品电子商务发展的特点,对牡丹江农产品电子商务物流配送模式进行了分析,包括依托超市设置自提点、依托大物流公司设置服务点、利用客运车配送及依托邮政公司服务四种模式。再次,本文讨论了当前牡丹江市农产品电子商务物流配送存在的问题,基于牡丹江地区物流体系发展SWOT分析,讨论了牡丹江地区农产品电子商务物流发展过程中存在诸多问题与机遇。最后,基于牡丹江地区农产品电子商务物流发展SWOT分析,本文对牡丹江市农产品电子商务物流发展及路径优化建设提出了对策与建议,针对牡丹江地区的现实状况及存在的问题提出以下建议:培养牡丹江地区农产品电子商务物流专业人才、完善物流体系基础设施建设、优化乡镇物流配送路径及培育末端物流网点电子商务意识等。总体而言,本文旨在通过对牡丹江市农产品电子商务物流发展及路径优化现状进行研究分析,着眼于物流配送及路径优化角度,分析限制其发展的制约因素,并针对以上存在的问题提出建议与对策,以促进牡丹江市农产品电子商务的发展,最终达到促进牡丹江地区农业经济进一步发展的目的,并为农产品物流研究提供一定理论基础,为当地政府制订农产品电子商务物流发展相关政策与法规提供一定参考依据。更多还原

【Abstract】 As a big agricultural country,China’s agricultural economic development occupies an important position.With the e-commerce gradually entering the field of agricultural products trading,the form of agricultural and agricultural products e-commerce has gradually developed and become an important new hot spot of the whole agricultural economy.It has commonly received wide attention from government and research scholars.Mudanjiang City is located in the southeastern part of Heilongjiang Province.It has large amounts of agricultural products and varieties,and even involves Russian agricultural products.As a leading city in the northeast of China,it is located in the economic center of Northeast Asia in terms of geographical conditions.The traffic is relatively convenient,and the Mudanjiang area has a good agricultural product management environment.Based on the above favorable conditions,the e-commerce of agricultural products in Mudanjiang City has developed rapidly in recent years.The e-commerce of agricultural products is an important strategic measure for Mudanjiang City to promote the rural economy and raise the income level of farmers.However,due to the fact that the development of agricultural products e-commerce in Mudanjiang area is still in the primary development stage,in the process of e-commerce transaction of agricultural products,there are many reasons such as the lack of logistics platform infrastructure,the shortage of e-commerce logistics professionals,and the lack of optimization of distribution routes,etc.,which limit the development and promotion of agricultural products e-commerce in Mudanjiang area.This paper firstly introduces the concept and a related theory of related agricultural products e-commerce logistics,clarifies the connotation of agricultural products e-commerce logistics,and introduces the characteristics of agricultural products e-commerce.In addition,this paper introduces the commodity circulation theory and logistics management theory involved in the development of agricultural products e-commerce logistics,and the transaction cost theory,etc.,then introduces the relevant theories and concepts of the logistics distribution path optimization algorithm,and uses the relevant basic concepts and theories to provide a reliable analytical theoretical basis for the following.Secondly,this paper introduces the current situation of agricultural products e-commerce logistics and distribution in Mudanjiang area,like the basic situation of Mudanjiang City,the general situation of agricultural products e-commerce development in Mudanjiang area and its influencing factors,including: policy environment,logistics system,network information service and other factors;In addition,this paper introduces the characteristics of the development of agricultural products e-commerce in Mudanjiang City,and analyzes the e-commerce logistics distribution mode of Mudanjiang agricultural products,including relying on supermarkets to set up points,relying on large logistics companies to set up service points,using passenger car distribution and relying on postal services.Thirdly,this paper discusses the current problems in the e-commerce logistics distribution of agricultural products in Mudanjiang City.Based on the current status of the logistics system construction in Mudanjiang,it is not possible to form an advanced and complete agricultural product logistics system,the development of agricultural products e-commerce logistics in Mudanjiang area and the path optimization process.There are still many problems in it.At present,the problems in the development of agricultural products e-commerce logistics in Mudanjiang mainly include: lack of e-commerce logistics professionals,gaps in logistics infrastructure,immature logistics distribution path algorithms and backwardness of logistics outlets.Finally,this paper puts forward some countermeasures and suggestions for the development and path optimization of agricultural products e-commerce logistics in Mudanjiang City.The following suggestions are proposed for the actual situation and existing problems of Mudanjiang area: cultivate the agricultural e-commerce logistics professionals in Mudanjiang area,improve the logistics system infrastructure.construction,optimization of township logistics distribution routes and cultivating end-point logistics outlets e-commerce awareness.Generally speaking,this paper aims to analyze and analyze the current situation of agricultural product e-commerce logistics development and path optimization in Mudanjiang City,focus on the perspective of logistics distribution and path optimization,analyze the constraints that restrict its development,and propose suggestions for the above problems.Countermeasures to promote the development of agricultural products e-commerce in Mudanjiang City,and finally achieve the purpose of promoting the further development of agricultural economy in Mudanjiang area,and provide a theoretical basis for agricultural product logistics research,and provide some reference for local governments to formulate policies and regulations related to the development of agricultural products e-commerce logistics.更多还原