【作者】 李荣；

【导师】 张向先；

【作者基本信息】 吉林大学 ， 高级管理人员工商管理硕士（EMBA）（专业学位）， 2018， 硕士

【摘要】 随着新一轮科技革命的兴起,传统的制造业面临着巨大的冲击,而创新能力薄弱、产品科技含量低、高端装备种类少等等问题逐渐暴露出来,传统制造业急需进行调整升级,智能制造产业逐渐成为产业发展的新方向。随着“中国智造”的提出,智能制造产业逐渐受到重视和关注。研究我国智能制造企业的发展战略是一个十分有意义的命题。因此,本文研究了大族超能的发展战略,这对于促进大族超能的发展以及提升我国智能制造产业国际竞争力具有重要意。本文首先对智能制造的时代背景、行业背景进行了概述,通过对国内外研究现状的分析,国家正在加快推进“中国智造”;随着社会信息化、互联网、工业大数据的发展,不断推动我国制造业战略发展计划实施,而此时“中国制造”已然站在了一个新的历史起点,为智能装备以及高端装备制造业带来了新的发展动力和机遇。同时,对战略管理以及企业战略管理的相关理论进行了梳理、分析与总结。然后全面介绍大族超能的基本情况,并分别用PEST方法以及波特五力模型对大族超能所处的外部环境以及行业环境进行了系统分析。在详细阐述大族超能所面临的外部机会和威胁、自身优势和劣势的基础上,制定了大族超能的SWOT分析矩阵。最后,根据大族超能的运营现状,制定了企业的发展战略目标及发展战略规划。同时为发展战略的有效实施,对组织结构、人力资源、财务管理、技术与管理创新等保障措施进行了讨论。本文通过系统分析和研究,明晰了大族超能的发展战略,以满足集团未来持续、稳定、高速发展的需要。更多还原

【Abstract】 With the rise of a new round of scientific and technological revolution,the traditional manufacturing industry is facing a huge impact,weak innovation,low product technology content,Small number of high-end equipment,and so the problem gradually exposed,the traditional manufacturing needs to be adjusted to upgrade,intelligent manufacturing industry has gradually become a new direction for industrial development.With the "Intelligently made in China" put forward,intelligent manufacturing industry has gradually been valued and focused.It is a very meaningful proposition to study the development strategy of intelligent manufacturing enterprises in China.Therefore,this paper studies the development strategy of Han’s Laser Intelligent Equipment Group,which has a great significance to promote the development of Han’s Laser Intelligent Equipment Group and enhance the international competitiveness of China’s intelligent manufacturing industry.Firstly,this paper summarizes the time background and industry background of intelligent manufacturing.Through the analysis of domestic and international research,the state has accelerated to advance the "Intelligently made in China".With the development of information,"Internet " and industrial data,to promote China’s manufacturing strategy development plan,"Made in China" has stood a new historical starting point for intelligent equipment and high-end equipment manufacturing industry has brought new development momentum and opportunities.At the same time,the theory of strategic management and corporate strategy management were sorted out,analyzed and summarized.Then,the basic situation of Han’s Laser Intelligent Equipment Group is introduced in detail,and the external environment and industry environment of Han’s Laser Intelligent Equipment Group are systematically analyzedby PEST method and Porter five force models respectively.Based on the detailed description of the external opportunities and threats faced by the Laser Intelligent Equipment Group,the SWOT analysis matrix of Han’s Laser Intelligent Equipment Group was developed on the basis of its advantages and disadvantages.Finally,according to the operation status of Han’s Laser Intelligent Equipment Group,the development strategy and development strategy of the enterprise are formulated.At the same time for the effective implementation of the development strategy,the organizational structure,human resources,financial management,technology and management innovation and other safeguard measures were discussed.Through systematic analysis and research,this paper clarifies the development strategy of Han’s Laser Intelligent Equipment Group to meet the needs of the Group’s future sustainable,stable and rapid development.更多还原