【作者】 金成；

【导师】 芦鹏宇；

【作者基本信息】 哈尔滨工业大学 ， 工商管理硕士（专业学位）， 2017， 硕士

【摘要】 信息科技的产生、发展与创新推动了全球产业机构的巨大转变与调整,面对国际金融危机时,发达国家纷纷从信息科技入手,将信息产业的发展、信息网络的应用作为本国的另一核心竞争力。我国同样对信息技术产业高度重视,将其视为七大战略产业中最重要的、最亟待发展的产业。新的发展机遇拥有广阔的发展前景,国外竞争对手的涌入及国内广民营企业的迅猛发展,形成了各大通信设备供应商之间激烈的竞争局面和复杂态势。在这样的大背景下,本文以通信网络设备供应商H为例,对其所在的内外部环境、公司自身的优势和劣势、发展的机遇、挑战及威胁等进行分析,从而系统的分析公司的发展战略。首先,梳理战略管理的相关知识与理论,引入并介绍战略分析的工具,为本文的研究做好充实的理论基础与保障。其次,全面分析通信公司H所在的内外部环境及行业竞争结构,通过对波特五力模型及PEST等分析工具的应用,确定公司面对的外部环境中的竞争、机会与威胁,及影响公司发展战略的关键因素,对H公司的SWOT分析可以发现公司内在的优劣势、成长机会与面临的威胁,对以上信息进行分析、总结,以公司发展目标为主线,做出对公司的各个方面均切实可行、具有发展潜力的中长期发展规划。最后,从决策系统、企业文化、组织结构等方面对公司的战略发展规划建立保障措施。更多还原

【Abstract】 The emergence,development and innovation of information technology have promoted the great transformation and adjustment of global industrial organizations,and in the face of the international financial crisis,the developed countries have started from information technology,the development of information industry,the application of information network as another core competitiveness of the country.China also attaches great importance to the information technology industry,which is regarded as the most important and urgent development industry in the seven strategic industries.New development opportunities have broad prospects for development,the influx of foreign competitors and the rapid development of domestic and private enterprises,the formation of major communications equipment suppliers between the fierce competition and complex situation.Under such a background,this paper analyzes the development strategy of the company by analyzing the internal and external environment,the advantages and disadvantages of the company,the opportunities,challenges and threats of the development of the telecom network equipment provider H.First of all,combing the relevant knowledge and theory of strategic management,introducing and introducing the tools of strategic analysis,for the study of this article to do a substantial theoretical basis and guarantee.Secondly,the paper analyzes the internal and external environment of the communication company H and the competitive structure of the industry,and through the application of Porter’s five-force model and pest analysis tools,to determine the competition in the external environment of the company,opportunities and threats,and the key factors that affect the company’s development strategy,the SWOT analysis of H company can discover the inherent advantages and disadvantages of the company,the growth opportunities and the threats it faces,the above information analysis,summary,to the company’s development goals as the main line,to make all aspects of the company feasible,Long-term development planning with development potential.Finally,from the decision-making system,enterprise culture,organizational structure and otheraspects of the company’s strategic development planning to establish safeguards.更多还原