【作者】 张亮；

【导师】 王向阳；

【作者基本信息】 华中科技大学 ， 工商管理， 2018， 硕士

【摘要】 随着全球经济一体化,企业并购和重组成为企业追求价值最大化,加速企业发展的一种资本运作有效途径;通过跨国并购可以开拓更广的区域资源优势满足企业战略发展需要在全球日益竞争的市场中获胜。伴随着全球市场竞争加剧,集团化的运作会使企业在复杂多变的市场环境下容易生存,达到区域优势互补,同时企业并购重组也是企业在短期内跨界跨行快速发展的一种有效便捷途径,跨国并购可以使企业的规模快速扩大加速发展。但是跨国并购是一项系统而复杂的工程,受到的影响因素较多,2018年美国制定政策,限制我国企并购美国高新技术产业规定就对中国的跨国并购产生巨大的影响,由此可见国家政治因素对跨国并购中起着不可忽视的作用。本文基于以上历史背景和跨国并购的复杂性与特殊性,结合了美国W公司跨国并购韩国Y公司为例,描述了美国W公司经营战略及实行跨国并购的原因(包括市场销售原因,未来战略转型产业升级发展新能源汽车的原因)。本文运用了PEST战略分析法对跨国并购前的宏观环境进行了分析,运用了SWOT战略分析法对美国W公司跨国并购韩国Y公司多种关键影响因素进行分析,做出了跨国并购战略的可行性研究,讨论了跨国并购后整合的过程。论述了并购后韩国Y公司绩效变好的原因是由于美国W公司并购韩国Y公司的跨国并购管理协同效应的结果,同时列举了一些最近国内外跨国并购后的成功与失败的案例,描述了当前中国跨国并购的动因与目的,结合了2018年中美贸易战事件,论述了国际政治因素在跨国并购中所起到的重要作用,本文强调了东西方文化对跨国并购的影响,进一步论证跨国并购战略实施需要根据企业自身的特点而选择不同的跨国并购方式及跨国并购文化整合模式的重要性,最后给跨国并购的过程提出了自己的一些建议,为以后的跨国并购提供一些参考。更多还原

【Abstract】 With the integration of the global economy and the economic model replaced.In order to adapt to the trend of The Times for developing,Mergers,acquisitions and reorganization plan a significant role in maximizing the enterprises value and accelerating the economic development.According to the motivation of capital operation and merger,From a global perspective concerning;Growth-oriented is the reason for the Company to do Cross-border M&A due to the process of M&A could get more resource to achieve the customer target and seize the opportunity for strategic needs;The root cause for the Cross-border M&A could be summarized as three points resource,technology and market.With the innovation of science and technology,new industries and new inventions are constantly emerging.The operation of collectivization will enable enterprises to adapt to the condition with a complex and volatile market environment,and suitable in participating the competition.At the same time,Cross-border M&A is also an effective and convenient way for a company to develop rapidly in a short period.With the background of the economic flattening.Regular economic situations of below occurred popular;Large enterprises acquire small and medium-sized enterprises;Strong enterprises acquire weakness;Adaptable Enterprises acquire inadaptable during the process of market competition.Cross-border M&A can make the scale of enterprises expand rapidly and accelerate development.However,not all Cross-border M&A can actually create the value after the acquisition,and not all Cross-border M&A can achieve the expected value.Based on the background of popular Cross-border M&A,The context base on the case of W(US)company merged the Y company(Korea)to analyze the process of Cross-border M&A Induct the concept of Strategic transformation and industrial upgrading base on the above case.and analyze the integration mode of enterprise Studying Cross-border M&A.with the PEST and SWOT methodology and introduce the related element which may affect the Cross-border M&A including the Potential opportunity,risk,challenge and threat.Give the opinion on cross-border M&A.listed some samples Cross-border M&A.According to the current hot topic New-energy vehicles and economic trend of China to discuss the China’s cross-border M&A for future reference.更多还原