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平凉市不同年龄阶段的亲子游的调查及对策探究
A Survey and Countermeasure Study about Parent-child Travel of Different Ages in Pingliang
【作者】 张莉;
【导师】 李巍;
【作者基本信息】 西北师范大学 , 旅游管理, 2017, 硕士
【摘要】 亲子旅游是在家庭旅游热潮及家庭教育观念逐渐改变的大环境下应时而生的,从家庭旅游、儿童旅游中独立出来的亲子游是一种以父母与未成年子女为参与主体,以旅游为载体,意在增进亲子感情,强化其教育功能的新型旅游形式。重点在于家长与孩子的共同参与,体现父母与孩子的互动,“亲子”是前提,“游”为其次。但是国内的亲子旅游发展仍处于萌芽期,没有统一的、正确的标准和划分标准的依据,其教育意义和现实意义未能得到社会普遍认可;相应开发的亲子旅游产品依然不能摆脱传统旅游产品的影响,产品体系不够完善,细节处理相对粗糙,整个亲子旅游市场仍处于自我发展的低级阶段。本文首先以平凉市不同年龄段的儿童/青少年、家长群体及平凉市区内的旅行社作为调查研究对象,采取问卷调查法对平凉亲子游的发展进行验证分析和现状调查,得出“亲子”群体在亲子旅游上存在的认知误区:重点表现在出游目的、.出游动机、出行年龄以及其所带来的教育意义等方面。发现旅行社在提供亲子游相关产品存在设计缺陷:重点表现在亲子游、家庭游、夏令营的界限,亲子游产品的侧重点、配套亲子游相关的软硬件设施等方面。同时基于实证调查数据运用定性分析法、定量分析法、文献研究法以及心理学、教育学、统计学等多种学科分析,结合亲子旅游市场环境,细分年龄研究不同年龄段儿童/青少年对亲子旅游的需求、阐述亲子旅游的教育功能、探讨亲子旅游对儿童/青少年在成长过程中的重要性,并提出相应的亲子游参考,旨在建议国内学术界加强对“亲子旅游”理论研究的关注与重视,增强家长对亲子旅游的认知程度,肯定亲子旅游的价值,同时希望引导亲子旅游市场能够系统、理性、健康的开发相关旅游产品,逐渐满足亲子旅游市场的内需。
【Abstract】 With the development of family travel and the concept of education changing,parent-child travel,a new type of tourism which developed from family travel and children’s travel,is treating parents and their minor children as active participants and is intended to promote parent-child relationship and strengthen the educational functions of travel through travel.The emphasis of parent-child travel is on participation and interaction between parents and children."parent-child" is the premise compared with "travel".However,the development of parent-child tourism in China is still in its infancy.There are no unified and correct standards and no criteria for setting standards.Its educational and practical significance has not been generally recognized by the society.The development of parent-child travel products,the product system itself and the details of the products are all not in a high level.In other words,the entire parent-child travel market is still in the low-level stage of self-development.In this paper,children,adolescents and parents of different age groups in Pingliang are taken as study objects.By using and analyzing the questionnaire,there exist cognitive deficiencies about the purpose of travel,the motivation of travel,the age of travel groups and its educational significance;there exist design flaws about parent-child travel,family travel,summer camp boundaries,parent-child travel product focus,parent-child travel supporting hardware and software facilities.Meanwhile,based on the data of the empirical investigation,qualitative analysis,quantitative analysis,literature research and psychological,educational,statistic and other disciplinary analysis are used to analyze the needs of parent-child travel of different age groups,demonstrate the educational function of parent-child travel,and explore the importance of parent-child travel and propose corresponding parent-child travel suggestions which aims to emphasize the significance of study on parent-child travel,improve the parents’ cognition on parent-child travel and affirm the value of parent-child travel,hoping to guide the parent-child travel market to develop travel products systematically,rationally and healthily and gradually meet the demand of parent-child travel market.
【Key words】 Parent-child Travel; Educational Significance; The Market Demand; Market Intermediary Analysis;
- 【网络出版投稿人】 西北师范大学 【网络出版年期】2019年 03期
- 【分类号】F592.7
- 【被引频次】2
- 【下载频次】273