【作者】 李正；

【导师】 赵增耀；

【作者基本信息】 苏州大学 ， 工商管理（专业学位）， 2018， 硕士

【摘要】 企业文化是现代企业维持市场竞争优势不可缺少的因素之一,要保证企业长期发展策略得以有效实施,离不开优秀的企业文化。本文依据企业文化管理的基础理论,结合A公司的实际情况与长期发展策略,对A公司当前经营管理过程中存在的问题进行诊断,旨在优化A公司企业文化,使A公司的企业文化可以为公司的长期发展提供有力支持。并为遇到类似问题的其他中小企业提供参考与借鉴。研究发现,虽然A公司的企业文化整体发展良好,但随着经营环境的变化,出现了不同年龄层员工文化冲突这一突出问题,制约了A公司的长期发展,主要表现在:公司凝聚力降低,制度亟需优化,制度执行不到位、企业文化无法有效传达。论文通过对企业文化相关文献的研究,对A公司不同年龄层员工的成长背景进行对比,从企业文化的精神层次、制度层次、行为层次和物质层次出发提出不同年龄层员工文化冲突的解决对策,并对A公司企业文化的长期发展提出保障措施,以保证A公司的长期健康发展。更多还原

【Abstract】 Corporate culture is one of the indispensable factors for modern enterprises to maintain their competitive advantage in the market.To ensure the effective execution of the long-term development strategy of an enterprise,it is inseparable from the excellent corporate culture.According to the basic theory of corporate culture management and combining with the actual situation and long-term development strategy of company A,this paper is aimed to diagnose the problems existing in the current operation and management of company A,and optimize the corporate culture of company A to make that the corporate culture of company A can provide strong support to the company’s long-term development.And provide reference for other SMEs which encountered similar problems.The study found that although the overall corporate culture of Company A developed well,however,with the changes of business environment,there are also prominent problems of cultural conflicts among employees of different age groups,which restricts the long-term development of Company A.The main issues were as follows: the cohesion of the company was reduced,the system was in urgent need of optimization,the system execution need to be enhanced,and corporate culture can not be effectively communicated.Through the study of corporate culture related articles,this paper compares the growth background of employees of different ages in Company A,and puts forward countermeasures to solve the cultural conflicts among employees of different ages from the perspectives of spiritual level,systematic level,behavior level and physical level of the corporate culture.It also puts forward the safeguard measures of Company A’s long-term development of corporate culture,to ensure the healthy development of Company A.更多还原