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古乐南音的视觉化设计研究
Study on the Visualization Design of Ancient Music Nanyin
【作者】 陈玲;
【导师】 王艳君;
【作者基本信息】 福州大学 , 视觉传达设计(专业学位), 2017, 硕士
【副题名】以“雅艺·南音”机构形象设计为例
【摘要】 南音又称“南管”、“南乐”等,是我国现存历史最悠久的乐种之一。2009年,南音被选为非物质文化遗产,南音悠久的历史、独特的音乐形式和深刻的文化内涵得到了世界的高度认可,同时也引起了政府部门和社会各届人士的广泛关注。本文为了给南音一个更加符合现代审美的形象对南音进行视觉化设计,希望借此让公众更多的了解南音,感受南音。同时对于南音在公众中树立更加全面的文化形象有着深远的现实意义和价值。在实践过程中,本文通过分析南音音乐和视觉艺术之间的不同的思维系统来实现它们之间的互通。视听之间的互通关系历史上已有众多的艺术家和心理学家从不同角度对其进行了研究,这些都为本次“雅艺·南音”机构形象设计实践活动提供了有意义的参考及实践依据。唱片包装、音乐宣传海报、乐谱等等,一系列的音乐视觉化的传播方式让我们可以更简单清晰的去欣赏南音艺术,可以说从音乐运用视觉模式记录开始,视觉艺术在音乐中的应用就已经开始了。本文以视听通感理论和实践为基础,探求利用视觉形象设计传播南音音乐的可能性,将南音音乐进行视觉化设计,并且讨论了视觉设计在非物质文化遗产保护上应用的可能性。本次论文主要由五个章节组成。第一章,绪论,分析了南音音乐文化发展的现实情况以及视听设计研究的情况,进而引出了本次研究的课题“古乐南音的视觉化设计”,本次课题经过对国内外相关领域的研究情况和方法的总结,确定了论文的研究内容、创新点以及选题意义。第二章,南音文化的分析与研究,从南音的历史、南音音乐特点、南音与泉南戏曲的研究这三个方面对南音进行了全面的分析和研究。第三章,视觉与听觉关系的分析研究,这个章节对视听通感的物质基础、生理基础、通感分类以及心理作用做了全面的分析研究。第四章,“雅艺·南音”机构视觉形象设计研究,是对南音视觉图形的解码,在前两章研究的基础上对南音进行视觉化的图形的提取和应用,并将提取到的图形应用到“雅艺·南音”的机构形象设计之中。第五章,对本次课题研究的总结,着重对南音音乐视觉化实践过程进行了总结,分析了视觉艺术在非物质文化遗产中运用的可行性,也对视觉艺术应用到非物质文化遗产的保护与宣传中要进行的主要步骤进行了总结。希望可以通过本次实践研究对南音的保护与传承做出贡献。
【Abstract】 Nanyin is also known as "Nanguan","Southern music".In 2009,Nanyin was selected into the intangible cultural heritage.Its long history,profound cultural heritage and unique artistic charm have been recognized by the world,and also gained wide attention from the government and all sectors of society.In this dissertation,The author will give the visual design for Nanyin to make it more contemporary to improve the public understand and appreciate more about Nanyin.This will have a realistic value and significance to establish a more comprehensive cultural image in the public.In practice,this paper analyzes the different thinking systems between Nanyin music and visual arts to realize the intercommunication between them.There are lots of artists and psychologists have studied the historical relationship between seeing and hearing from different angles,which have provided a meaningful reference for the study of the relationship between Nanyin music and visual art.The Album covers,music posters,music scores and a series of music visual objects allow us to enjoy the Nanyin art in a more relax mood.It can be said that the visual communication of music had started when the people began to record music in the visual form.In this paper,it starts from the theoretical basis and practical application to explore the possibility of conveying Nanyin music by visual image design;besides,it also visually designs the Nanyin music,in order to discuss the possibility of applying visual design to intangible cultural heritage protection.This paper is divided into five parts.The first chapter is the introduction that analyzes the current situation of the development of Nanyin music culture and the research status of the audio-visual combination,otherwaise it brings out the theme of this paper-"visual design of ancient music Nanyin",and summarizes the research status and methods in both domestic and foreign countries,so as to clarify the research content,innovation and significance of this paper.The second chapter focuses on the analysis and research of Nanyin culture.To be specific,it conducts comprehensive analysis and research from its history,characteristics,and studies on Nanyin and Quannan’s opera.The third chapter is about the analytical investigation of visual and auditory relation.It makes a comprehensive analysis on the material basis,physiological basis,synaesthesia classification and psychological effects of audio-visual synaesthesia.In the fourth chapter,the "Ya-yi · Nanyin" visual institutional image design decodes Nanyin visual graphics.It also extracts and applies the visual images of Nanyin based on the research of the previous two chapters.In addition,the extracted graphics are applied to the image design of "Ya-art · Nanyin".Chapter 5 summarizes the previous chapters and focuses on the process of visualization practice of Nanyin music.It also analyzes the feasibility of applying visual arts to the protection and heritage of intangible cultural heritage.Besides,the main steps need to be carried out when applying visual arts to the intangible cultural heritage protection and publicity are also summarized.It is hoped that this practice research can contribute to the protection and inheritance of Nanyin.
【Key words】 Nanyin; audiovisual synaesthesia; audiovisual transformation; visual design; institutional image design;