【作者】 陈菁；

【导师】 陈莉平；

【作者基本信息】 福州大学 ， 企业管理， 2017， 硕士

【摘要】 当前,企业面临的市场环境由于科技、需求等原因正发生着快速的变化。为赢得生存与发展,企业必须建立起有别于竞争对手的优势。自上世纪50年代商业模式被提出以来,商业模式创新成为许多企业构建竞争优势的重要选择。通过对商业模式的研究以及对企业管理实践的总结,学者也在不断探索商业模式及其创新与企业绩效、竞争优势间的内在联系。但并非所有的商业模式创新都会带来企业竞争优势的提升,有些获得了成功,有些却遭遇了失败。这说明在商业模式创新与竞争优势间还存在着其他影响因素。上世纪末,动态能力理论的提出为学者研究竞争优势提供了新的角度。在商业模式创新与竞争优势的关系中,动态能力会起到怎样的作用,是否是连接商业模式创新与竞争优势的桥梁,成为值得讨论的问题。因此,本文以动态能力作为中介变量,探讨商业模式创新对竞争优势的影响,试图探索一种具有实践意义的关系模型。为了分析商业模式创新对企业竞争优势的影响,本文在已有的商业模式理论、商业模式创新理论、动态能力理论、竞争优势理论的基础上,构建了一个“商业模式创新-动态能力-竞争优势”的关系模型。模型将商业模式创新划分为四个维度,分别是价值主张模式创新、价值创造模式创新、价值传递模式创新与价值网络模式创新,并将竞争优势分为效率和持续性两个维度,试图通过实证研究的方法,探索三者间的内在关系。本文的实证主要采用问卷调查的方法,收集企业数据,并运用SPSS21.0和LISREL8.7等统计软件对数据进行分析。在具体分析中,对样本进行了描述性统计分析、信度与效度分析、多元回归分析,以及结构方程模型分析,验证了企业商业模式创新对竞争优势的影响作用,以及动态能力在二者关系中发挥的中介作用。根据实证分析结果可以得出结论,企业商业模式创新的四个维度对竞争优势的两个维度都具有积极的正向影响,其中价值网络模式创新的影响作用最大。同时,结论还证实了动态能力在商业模式创新与竞争优势的影响关系中发挥了部分中介的作用。特别在价值网络模式创新与竞争优势的关系中,动态能力的中介效应最强。本文的分析扩展了商业模式创新与竞争优势的相关理论,发现了价值网络对企业形成竞争优势的重要影响,并强调在商业模式创新转化为竞争优势的过程中,动态能力所发挥的重要作用。更多还原

【Abstract】 Due to technology,demand and other reasons,enterprises are facing a rapidly changing market.In order to win the survival and development,enterprises must establish different competitive advantages.Since the business model was proposed in the 50s of last century,the innovation of business model has become an important way for many enterprises to establish competitive advantage.Through the study of the business model and the summary of the enterprise management practice,scholars are also exploring the inherent relationship between business model and its innovation and enterprise performance and competitive advantage.However,not all of the business model innovation will bring to the enhancement of competitive advantage of enterprises.Some business model innovation has been successful,but some have failed.This phenomenon shows that there are some other influencing factors between the business model innovation and competitive advantage.At the end of last century,the appearance of dynamic capability theory provides a new perspective for scholars to study competitive advantage.In the relationship between business model innovation and competitive advantage,the questions such as what is the role of dynamic capability,whether it is a bridge connecting business model innovation and competitive advantage are worthy of discussion.Therefore,this paper will discuss the impact mechanism of business model innovation on competitive advantage taking dynamic capability as mediator variable,and try to establish a relationship model with practical significant.In order to analyze the influence of business model innovation on competitive advantage,basing on the existing theory of business model,business model innovation,dynamic capability and competitive advantage,this paper establishes a"business model innovation-dynamic capability-competitive advantage" structural model.This model divides business models into four dimensions:value proposition,value creation,value transmission,and value network,and divides competitive advantage into two dimensions:efficiency and sustainability.The model attempts to explore the intrinsic relationship among the three variables through empirical research methods.In this paper,the empirical research is carried out by questionnaire investigation to collect enterprise data,then using SPSS21.0 and LISREL8.7 to analyze the data.Through the descriptive statistical analysis,reliability analysis,validity analysis,regression analysis and structural equation model,verifying the effect of enterprise business model innovation on competitive advantage,and dynamic capability’s intermediary role in the relationship.According to the empirical analysis results it can be concluded that the four dimensions of business model innovation have positive effects on the two dimensions of competitive advantage.Among them,value network has the greatest effect.At the same time,the conclusion also confirms that dynamic capability play a partial intermediary role in the relationship between business model innovation and competitive advantage.Especially in the relationship between value network model innovation and competitive advantage,the intermediary effect of dynamic capability is strongest.This paper extends the related theory of the relationship between business model innovation and competitive advantage,finds a significant influence of value network model innovation on competitive advantage,and emphasizes the importance of dynamic capability in the process of business model innovation transform into competitive advantage.更多还原