【作者】 杨晓霞；

【导师】 李云霞；

【作者基本信息】 云南大学 ， 旅游管理， 2017， 硕士

【摘要】 随着人们休闲时间的增多,迎来了休闲经济时代。休闲度假旅游凭借其独特、放松、愉悦的旅游方式而赢得了越来越多旅游者的追捧。与此同时,休闲度假旅游也得到了各国政府部门的广泛关注,纷纷制定新的弹性休假制度,既为休闲度假旅游创造了有利条件,也为休闲度假旅游的发展提供了良好契机。琅勃拉邦是老挝最著名的旅游胜地之一,以其古刹寺庙、香通寺、光西瀑布、浦西山、王宫博物馆等旅游产品受到国际旅游者青睐。然而,目前琅勃拉邦旅游产品构成仍以观光旅游产品为主,单一的产品类型结构不仅不能满足旅游者日益增长的度假旅游需求,也不能留住游客,以至于游客停留时间短、产品附加值低。面对国际旅游者休闲度假旅游的强劲需求,如何依托琅勃拉邦高品位的遗产资源、优美的湄公河沿岸资源、独特的山区田园风光和奇异的民族风情来开发琅勃拉邦休闲度假旅游产品,增强该地的旅游吸引力,成为琅勃拉邦旅游业发展亟待解决的首要问题之一。本文以休闲度假旅游产品开发为研究对象,基于体验经济和产业融合视觉,采用文献研究法、实地调查和SWOT分析方法,对老挝琅勃拉邦旅游业发展及其旅游产品现状进行分析,通过休闲度假客源市场定位,提出老挝琅勃拉邦休闲度假旅游产品开发路径,进而为琅勃拉邦旅游业发展提供新思路。据此,本文首先阐明研究意义与背景、研究方法、研究内容与思路和相关理论基础;其次对老挝琅勃拉邦休闲度假旅游开发现状进行分析,并指出休闲度假旅游开发中存在的问题;最后提出老挝琅勃拉邦休闲度假旅游产品开构想,具体包括休闲度假旅游产品客源市场定位、产品分层和类型、产品开发路径和保障。本文创新点在于:第一,提出休闲度假旅游产品开发分层及类型,从外至内依次包括休闲观光型旅游产品、休闲养生型旅游产品、休闲娱乐型旅游产品和休闲体验型旅游产品,丰富和拓展了老挝国内休闲度假旅游产品开发的理论。第二,提出老挝琅勃拉邦休闲度假旅游产品开发路径,主要包括六大产品体系,即民宿风情休闲度假旅游产品、乡村农庄休闲度假旅游产品、佛教文化休闲度假旅游产品、光西瀑布休闲度假旅游产品及桑蒂温泉休闲度假旅游产品,为老挝政府和相关企业制定休闲度假旅游规划提供新思路。更多还原

【Abstract】 The era of leisure economy comes with the increase of leisure time.Leisure and vacation tourism has won more and more tourists because of its unique,relaxed and enjoyable way of tourism.At the same time,leisure and vacation tourism enjoyed widespread concern from government departments and the government made new flexible holiday system,which has created favorable conditions for leisure and vacation tourism,but also provided a good opportunity for the development of leisure and vacation tourism.Luang Prabang is one of the most famous tourist attractions in Laos with its ancient temples,Wat Xieng Thong,West light falls,Puxi mountain,Palace Museum and other tourism products.However,the current Luang Prabang tourism products are mainly tourist tourism products,the single product type structure cannot meet the demand of tourist and keep tourists,which result in short residence time of tourists and low value-added products.How to rely on Luang Prabang high grade heritage resources,scenic resources along the Mekong River,the unique mountainous pastoral scenery and exotic ethnic customs to develop Luang Prabang leisure tourism products and enhance the tourism attraction in the face of strong demand for leisure tourism of international tourists becomes one of the most important problems to be solved in the development of the tourism industry in Luang Prabang.The thesis studied on the product development of leisure and vacation tourism,based on the perspective of industry integration and experience,used the method of comparative study,field investigation and SWOT to analyse the development of tourism and the current situation of tourism product of Luang Prabang in Laos,then put forward leisure and vacation tourism product development path and provide new ideas for the development of leisure and vacation tourism through market positioning.Accordingly,this paper expounded the selected topic basis,research design and theoretical basis firstly;then analyzed leisure and vacation tourism development situation of Luang Prabang in Laos and pointed out the existing problems in the development of leisure and vacation tourism;Finally,the thesis put forward development ideas of leisure and vacation tourism product of Luang Prabang in Laos,including tourist market positioning,product type,product development and hierarchical path and security of leisure tourism products.The innovation of this paper lies in:firstly,the study put forward the leisure and vacation tourism product development and hierarchical types,includes leisure and vacation tourism products,leisure and health tourism products and leisure entertainment and leisure tourism products experience tourism products from outside to inside,which enrich and expand the domestic leisure tourism products development theory in Laos.Secondly,the study put forward leisure and vacation tourism product development path of Luang Prabang in Laos,including the six product system,such as rural farm Buddhist culture and leisure tourism products,West light falls and Santee hot springs leisure tourism products and so on,to provide new ideas for the Laotian government and the relevant enterprises to develop leisure tourism.更多还原