【作者】 张秀娟；

【导师】 张素芳；

【作者基本信息】 华北电力大学(北京) ， 工商管理硕士（专业学位）， 2016， 硕士

【摘要】 G电力设计院具备AP1000三代核电工程、百万级大容量高参数火电站、特高压电网工程、新能源工程的设计咨询服务能力,在2007年加入国家核电技术公司时剥离了总承包业务。2015年5月29,国家核电技术公司和中国电力投资集团公司重组成立国家电力投资集团公司。G电力设计院是国家电力投资集团公司的全资子公司。目前,由于中国经济增速放缓,电力行业整体产能过剩,电力行业从设备制造、设计咨询到工程建设等企业都面临“只有走出去,才能活下来”的问题,亟需向海外转移过剩产能。电力设计院在国际上竞争,有两条出路,一是成为高端咨询公司,为业主提供从项目规划、项目融资、风险评估管理到实施管理的全过程咨询服务;二是成为工程总承包商,为业主提供从设计到试车的全过程服务(交钥匙工程)。G电力设计院如何制定并实施国际化战略是目前亟待解决的问题。本文首先分析了 G电力设计院国际化动因;接着,运用SWOT分析模型对G电力设计院的内外部环境进行深入剖析,明确企业的竞争力;然后,将企业战略愿景转化为不同阶段的总体目标,形成可以操作、可以考核的目标体系;再后,运用波特五力模型对印度尼西亚、津巴布韦和土耳其等目标市场进行了分析,得出了企业在这些目标市场的进入模式和竞争战略;最后,根据企业发展的总体目标和企业实际情况的差异,从市场、人才、管理和能力四个方面提出了企业国际化发展的保障措施。本文的研究对于G电力设计院的国际化经营,以及国内企业尤其是研究型企业的国际化经营实践具有重要参考价值。更多还原

【Abstract】 G Electric Power Design Institute,a subsidiary of State Nuclear Power Technology Corporation,is competent in engineering design and consultation for AP1000 third generation nuclear power plant,large capacity and high parameter thermal power plant,ultra-high voltage power grid projects,and renewab.le energy projects.EPG service is separated from G Electric Power Design Institute when it became a member of State Nuclear Power Technology CorporationDue to China’s slowing economic growth,currently there is an overall surplus of power supply capacity.All enterprises throughout power industry chain,from power equipment manufacturers,engineering design institutes to construetion companies,are fecing the challenge to go abroad in order to survive.For engineering design institutes,there are possibly two options to go abroad:The first one is to act as a high-end consultancy company to provide whole process services to project hosts,ranging from project planning,financing,risk assessment to execution management;the second one is to act as an EPC contractor to provide turkey project services.How to draw up and implement its internationalization strategy is an urgent issue to be addressed for G Electric Power Design Institute.This article firstly analyzes the internationalizationmotives of G Electric Power Institute;Secondly,it analyzes the internal and external environment of G Electric Power Design-Institute by deploying the SWOT model,through which competiveness of G Electric Power Design Institutes identified;Thirdly,the strategic vision of G Electric Power Design Institute is translated into ultimate objectives and mseasurable targets;Fourthly,by building oil Michael Porter’s Five Forces Model,the Indonesia,Zimbabwe and Turkey electricity markets arc analyzed,and the international market entrance mode and competition strategy is identified.Finally,guarantee measure on international development is stated in four aspects,i.e.,market,human resources,management and capabilities,based on which,the competiveness of G Electric Power Design Institute will be nourished.This research will not only benefit G Electric Power Design Institute itself but also provide valuable reference for international operation of other Chinese enterprises.更多还原