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实体书店的空间演变特征与社会文化机制

The Spatial Evolution and Cultural Mechanism of the Physical Bookstores

【作者】 张翔

【导师】 张敏;

【作者基本信息】 南京大学 , 城乡规划学, 2015, 硕士

【副题名】以南京市实体书店为例

【摘要】 随着当前文化消费的飞速发展,国内外学者对于文化消费空间的研究不断增多,但对于文化消费空间演变的时-空间特征以及掩藏在空间内的社会网络关系等方面的研究还较少涉及。本文选取实体书店这一重要的文化消费空间作为研究对象,引入核密度分析、因子分析及社会网络分析等方法,探究不同所有制实体书店的空间演变特征及机制。研究的意义在于通过对不同所有制城市实体书店的演化过程、特征与机制,以及在社会转型背景下书店的空间营造进行梳理的基础上,进一步从社会与空间相互建构的角度剖析城市实体书店的生存基础与社会价值,挖掘掩藏在实体空间下由活动者所编织的社会网络关系与实体空间相互建构的过程,为城市实体书店空间的研究提供新的思路和方法,进一步扩充文化消费空间的理论框架。本文首先从城市尺度对南京市实体书店进行分析,发现实体书店在经历了分散—集聚—扩散的空间演变过程后,呈现出有序集聚的空间特征。但是,由于不同所有制书店在发展历史、经营模式、物业产权等方面存在差异,国有书店与民营书店的空间分布与演化也表现出显著的差异,但仍然存在一定的空间关联。随后,从微观场所的角度对凤凰国际书城和先锋书店两个不同所有制书店的空间特征分析,发现实体书店在网络化时代下通过场所的营造,促成消费者对空间认同感的提升。具体表现为空间环境、商品文化和人群品味三个维度的认同。消费者对两家书店的场所认同感以及认同维度存在着明显差别,进而影响消费者的消费实践。最后,选取先锋书店作为对象,分析书店内的社会网络在构建与拓展过程中的阶段性特征及对空间产生的反作用,揭示书店空间与社会网络相互建构的过程。并通过先锋书店最为常态化和最具影响性的观影活动进行全局社会网络剖析,提取出书店方、互联网平台、参与者Q等对社会网络及空间建构产生巨大影响的核心活动者,揭示书店空间与社会网络相互建构的动力机制。本文旨在探究实体书店在我国特有经济制度及新的网络化背景下的空间演变特征、实体空间营造以及空间与社会相互建构的过程,为城市文化消费空间发展与政策制定,城市实体书店这一城市文化交流与传播的空间的规划引导及发展转型,提供一定的依据。

【Abstract】 Cultural consumption space has been a research focus in recently years,but there still are less researches on the spatial and temporal characteristics of the evolution of cultural consumption space,as well as the social networks of the cultural consumption space.In this paper,the methods of Kernel density analysis,factor analysis and social network analysis have been used to analyze the physical bookstores,which is a main kind of cultural consumption space.The evolution,characteristics,mechanism and construction methods of physical bookstores of different ownership will be analyzed,and then,the attention will be paid to the mutual construction of society and space,to prove the social value and the foundation of the physical bookstores.After that,the process of the mutual construction of social network and space in the physical bookstores will be analyzed as well.All these results will provide a new ideas and methods for the study of urban physical bookstores,and expand the theoretical framework of cultural consumption space.First,this study analyzes the physical bookstores in Nanjing in the scale of a city,which shows that the physical bookstores have a spatial characteristics of gathering in the process of spatial evolution,which presents a process of dispersion-agglomeration-rear diffuser.However,due to the differences in history,business model and property rights,there are significant differences in the spatial distribution and evolution between state-owned bookstores and private bookstores,but some spatial association can still can be found.Second,take Phoenix International Bookstore and Librairie Avant-Garde as examples of bookstores of different ownership,to analyze the space construction of these two bookstores in the scale of microscope.The space construction will arise the spatial identity of consumers,which can be divided into three dimension:the identity of site,the identity of commodity and the identity of people,while there are significant differences in the spatial identity between the bookstores,thereby affecting consumption practices of consumers.Finally,this study focus on Librairie Avant-Garde,by analyzing the three stages of construction and expansion of the social network,as well as the reaction to the space,the process of mutual construction by space and social networks can be showed clearly.And then,extracting the core activities of the social network,including the bookstore,the Internet and participants Q,who have a huge impact on the construction of space and social networks.Thus,the power and mechanism of the mutual construction of space and social network can be revealed.This paper aims to explore the evolution,space construction and the process of mutual construction by space and social networks of the physical bookstores,which is facing a unique economic systems of China and the impact of network.Therefore,this study will provide some suggestions to not only the development of urban cultural consumption space,but also the planning and transition of the physical bookstores in cities.

  • 【网络出版投稿人】 南京大学
  • 【网络出版年期】2019年 01期
  • 【分类号】TU247
  • 【被引频次】5
  • 【下载频次】347
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